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Muller Eitan (41 results)
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Language: English
Published by University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Hardcover.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Language: English
Published by University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
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Innovation Diffusion and New Product Growth (Marketing Science Institute (MSI) Relevant Knowledge Series)
Language: English
Published by Marketing Science Institute, 2009
ISBN 10: 0982387717 ISBN 13: 9780982387719
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Missing disk. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780792377511.
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Hardcover. Condition: Near Fine. Hardcover copy is Near Fine with very light wear on top and foot of spine. Some overall rubbing, otherwise, text is pristine and binding as if unopened. book.
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Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services
Language: English
Published by University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Condition: New.
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Innovation Equity Format: Hardcover
Language: English
Published by University of Chicago press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Condition: New. Brand New.
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Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services
Language: English
Published by University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Condition: As New. Unread book in perfect condition.
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Innovation Equity
Language: English
Published by The University of Chicago Press, US, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people's ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace from their launch to the moment they became everyday products to the phase where consumers moved on to the "next big thing." They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors' products and services.In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Language: English
Published by University of Chicago Press 2016-10-03, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Hardcover. Condition: New.
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Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services
Language: English
Published by University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Language: English
Published by University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Condition: New. pp. 352.
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Hardcover. Condition: Brand New. 352 pages. 9.50x6.50x1.00 inches. In Stock.
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Innovation Equity : Assessing and Managing the Monetary Value of New Products and Services
Language: English
Published by University of Chicago Press, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Innovation Equity
Language: English
Published by The University of Chicago Press, US, 2016
ISBN 10: 0226618293 ISBN 13: 9780226618296
Hardback. Condition: New. From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people's ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace from their launch to the moment they became everyday products to the phase where consumers moved on to the "next big thing." They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors' products and services.In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.
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New-Product Diffusion Models
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 182.47
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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New-product Diffusion Models
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 182.21
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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New-Product Diffusion Models (International Series in Quantitative Marketing, 11)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 187.59
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In English.
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New-Product Diffusion Models (International Series in Quantitative Marketing, 11)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 187.59
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Condition: New.
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Condition: New.
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Condition: As New. Unread book in perfect condition.
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Taschenbuch. Condition: Neu. New-Product Diffusion Models | Vijay Mahajan (u. a.) | Taschenbuch | xiii | Englisch | 2014 | Humana | EAN 9781441949639 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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New-product Diffusion Models
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 210.31
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Condition: New. pp. 368.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering.
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New-Product Diffusion Models
Language: English
Published by Springer US, Springer US, 2000
ISBN 10: 0792377516 ISBN 13: 9780792377511
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering.
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Paperback. Condition: Brand New. 376 pages. 9.00x6.00x0.75 inches. In Stock.
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New-Product Diffusion Models
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 280.99
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
