Milavsky Barry (24 results)

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Paperback or Softback. Condition: New. Overcome AD-versity: How to Put Persuasion Power in Advertising. Book.

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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

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Paperback. Condition: New. Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.These insider lessons are explained by a Madison Avenue veteran, plus:Why create campaigns?What to look for as selling leverage.Challenges in producing ads.The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.Reduce your advertising waste - give your ads more power.…

Paperback. Condition: Brand New. 203 pages. 8.75x5.75x0.50 inches. In Stock.

Condition: New. 2024. paperback. . . . . .

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Taschenbuch. Condition: Neu. Overcome AD-versity | How to Put Persuasion Power in Advertising | Barry Milavsky | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Business Expert Press | EAN 9781637426104 | Verantwortliche Person für die EU: Mare Nostrum Group B.V., Doelen 72, 4831 GR BREDA, NIEDERLANDE, gpsr[at]mare-nostrum[dot]co[dot]uk | Anbieter: preigu.…

Paperback. Condition: New. Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.These insider lessons are explained by a Madison Avenue veteran, plus:Why create campaigns?What to look for as selling leverage.Challenges in producing ads.The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.Reduce your advertising waste - give your ads more power.…

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Paperback. Condition: Brand New. 203 pages. 8.75x5.75x0.50 inches. In Stock. This item is printed on demand.

Condition: New. Print on Demand.

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Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.These insider lessons are explained by a Madison Avenue veteran, plus:Why create campaigns What to look for as selling leverage.Challenges in producing ads.The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.Reduce your advertising waste - give your ads more power. 216 pp. Englisch.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.These insider lessons are explained by a Madison Avenue veteran, plus:Why create campaigns What to look for as selling leverage.Challenges in producing ads.The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.Reduce your advertising waste - give your ads more power.…

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