Overcome AD-versity: How to Put Persuasion Power in Advertising
Language: English
Published by Business Expert Press, 2024
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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In English.
Seller Inventory # ria9781637426104_new
- Title
- Overcome AD-versity: How to Put Persuasion Power in Advertising
- Author
- Milavsky, Barry
- Publisher
- Business Expert Press
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1637426100
- ISBN 13
- 9781637426104
- Item weight
- 417 grams
Understanding psychology is the key to creating advertising with persuasive power.
This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.
The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.
These insider lessons are explained by a Madison Avenue veteran, plus:
- Why create campaigns?
- What to look for as selling leverage.
- Challenges in producing ads.
The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.
Reduce your advertising waste - give your ads more power.
"Synopsis" may belong to another edition of this title.
About the Author
Barry Milavsky graduated from the University of British Columbia, then received an MA in Communications at the University of Pennsylvania. On graduation, he started with Young & Rubicam NY on Madison Avenue. He worked at other major NY agencies before joining Grey Advertising in Caracas, then Grey in Toronto. At agency Ronalds-Reynolds, he was a Board Director helping rapidly grow the company to #1 when it was purchased by FCB-Publicis.
He founded a new agency, Calexis, collaborating with clients in the US, Canada, and Australia including Subway, Chubb Insurance, Molson, Sunoco, Parmalat, plus others in sports, events, energy, and food service. Calexis was the first Canadian agency on the Internet.
He has authored industry articles, lectured at universities, served on industry boards and volunteer organizations.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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