Maila Ville (29 results)

Condition: very_good.

Condition: like_new. Fast & Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Fair.

hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction. …

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction.…

Softcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Soft cover. Condition: New. ISBN:9780749460938.

Condition: Very Good. : Shopper Marketing explora el campo del marketing en el punto de venta, una disciplina en crecimiento que busca transformar a los compradores en clientes finales mediante la influencia directa en sus decisiones de compra dentro de la tienda. El libro analiza cómo factores como las promociones, el diseño de los expositores, el packaging y la distribución del espacio comercial pueden cambiar el comportamiento del consumidor en el momento decisivo.Editado por Markus Ståhlberg y Ville Maila, este libro reúne las perspectivas de 35 expertos internacionales, ofreciendo una combinación de investigación sobre el comportamiento del comprador, estrategias prácticas y estudios de caso reales. Es una lectura esencial para profesionales de ventas, marketing y estudiantes que deseen comprender cómo optimizar la experiencia de compra y maximizar las ventas en el entorno minorista. EAN: 9780749457020 Tipo: Libros Categoría: Negocios y Economía Título: Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Autor: Markus Ståhlberg| Ville Maila Editorial: Kogan Page Idioma: en Páginas: 244 Formato: tapa dura.…

Condition: New.

Hardback. Condition: New. Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.…

Condition: As New. Unread book in perfect condition.

Condition: New. Idioma/Language: Español. Escrito por más de 30 expertos en el tema de todo el mundo, Shopper Marketing expone los medios más eficaces de convertir en compradores efectivos a los compradores potenciales que se encuentran en el punto de compra. Shopper Marketing (marketing centrado en el comprador y en el punto de venta) investiga el tema de las iniciativas de marketing que van dirigidas a las personas que entran a curiosear o comprar en las tiendas y a las que se puede influir su toma de decisión definitiva. Es posible que el shopper marketing sea un campo del marketing relativamente nuevo, pero las inversiones económicas que se realizan en dicho campo aumentan año tras año. Según estudios recientes, el shopper marketing crece incluso más rápidamente que la publicidad en Internet. Tan sólo el 5 por ciento de los compradores son fieles a una sola marca dentro de una categoría de productos. Estos resultados demuestran que existen unas oportunidades enormes para influir y cambiar las decisiones de los clientes en el momento en que están realizando de verdad sus comprasy Shopper Marketing podrá mostrarle exactamente el modo de conseguirlo. - Esta obra de fácil comprensión ofrece consejos prácticos sobre las necesidades y tendencias de compradores. - Incluye un prólogo de Philip Kotler, gurú mundial del marketing - De lectura obligada para todos los profesionales del marketing y de las ventas en general y al por menor, así como para los estudiantes de ventas y marketing. -Entornos de punto de venta, estrategias y campañas de shopper marketing, relaciones en el punto de venta, presentación efectiva del envase del producto (packaging) y muchas cosas más. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.…

Hardback. Condition: New. Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.…

Hardcover. Condition: Brand New. 2nd edition. 296 pages. 9.53x6.50x0.91 inches. In Stock.

hardcover. Condition: New.

Condition: New. pp. xi + 275 Illus.

Condition: New. In English.

Condition: As New. Unread book in perfect condition.

Condition: New.

Hardcover. Condition: Brand New. 2nd edition. 296 pages. 9.53x6.50x0.91 inches. In Stock.

Hardback. Condition: New. Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.…

Rústica. Condition: New. Dust Jacket Condition: Nuevo. 01. Escrito por más de 30 expertos en el tema de todo el mundo, Shopper Marketing expone los medios más eficaces de convertir en compradores efectivos a los compradores potenciales que se encuentran en el punto de compra. Shopper Marketing (marketing centrado. LIBRO.…

Hardback. Condition: New. Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.…

Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Convert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from around the globe.&Uumlber den AutorrnrnWritten by 35 experts from around the world and edited by Markus Stahlberg, .…