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  • Language: English

    Published by McGraw-Hill, 2013

    0077140001 / 9780077140007

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

    £ 5.32

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    Quantity: 1 available

    Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Pearson, 2015

    1292078006 / 9781292078007

    • Softcover

    Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East

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    Condition: Used - Very good

    £ 6.05

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    Quantity: 1 available

    Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Language: English

    Published by McGraw-Hill Education / Europe, Middle East & Africa, 2016

    0077174143 / 9780077174149

    Series: Book 5 of 6 - UK Higher Education Business Marketing

    • Softcover

    Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks

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    Condition: Used - Good

    £ 1.15

    £ 5.80 shipping 
    Ships from United Kingdom to U.S.A.

    Quantity: 1 available

    paperback. Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers.

  • Language: English

    Published by McGraw-Hill Education / Europe, Middle East & Africa 01/03/2016, 2016

    0077174143 / 9780077174149

    Series: Book 5 of 6 - UK Higher Education Business Marketing

    • Softcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    £ 2.82

    £ 4.12 shipping 
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    Quantity: 3 available

    Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

  • Language: English

    Published by McGraw-Hill Education / Europe, Middle East & Africa 01/12/2012, 2012

    0077140001 / 9780077140007

    • Softcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    £ 2.82

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    Quantity: 2 available

    Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

  • Language: English

    Published by McGraw-Hill Inc.,US, 2001

    0077096134 / 9780077096137

    • Softcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    £ 2.82

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    Paperback. Condition: Very Good. Principles and Practice of Marketing, 3rd Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

  • Language: English

    Published by McGraw-Hill Higher Education, 2006

    0077114159 / 9780077114152

    • Softcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    £ 2.82

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    Paperback. Condition: Very Good. Principles and Practice of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

  • Language: English

    Published by McGraw-Hill Publishing Co., 2003

    007710708X / 9780077107086

    • Softcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    £ 2.82

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    Paperback. Condition: Very Good. Principles and Practice of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

  • Language: English

    Published by McGraw-Hill Education, 2003

    007710708X / 9780077107086

    • Softcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Good

    £ 7.26

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    Condition: Good. 4th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by McGraw Hill Higher Education, 2013

    0077140001 / 9780077140007

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

    £ 7.32

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    Quantity: 2 available

    Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by McGraw-Hill Education - Europe, United States, New York, 2016

    0077174143 / 9780077174149

    Series: Book 5 of 6 - UK Higher Education Business Marketing

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Very good

    £ 1.80

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    Paperback. Condition: Very Good. The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out: How the bandwagon effect has contributed to the success of online group buying How IKEA delivers sustainable cotton and timber products to millions of customers How social marketing is combatting an obesity crisis How the relaunch of Netto became a case of fighter branding How crowdsourcing is evolving advertising How Abercrombie & Fitchs store environment could be heading it into the darkKey Features: A brand new chapter on Relationship Marketing Newly updated structure to focus on the importance of Customer Value Fully updated to cover the latest technologies and digital developments New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney). Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Language: English

    Published by McGraw-Hill Inc., Us, 2016

    0077174143 / 9780077174149

    Series: Book 5 of 6 - UK Higher Education Business Marketing

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Fair

    £ 1.80

    £ 5.60 shipping 
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    Quantity: 1 available

    Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

  • Language: English

    Published by Mcgraw Hill Higher Education, 2002

    0077098668 / 9780077098667

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Very good

    £ 1.90

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    Quantity: 1 available

    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Language: English

    Published by McGraw-Hill Inc., Us, 2015

    0077167953 / 9780077167950

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Very good

    £ 1.90

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    Quantity: 2 available

    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Language: English

    Published by McGraw-Hill Education / Europe, Middle East & Africa 01/03/2015, 2015

    0077167953 / 9780077167950

    • Softcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    £ 3.52

    £ 4.12 shipping 
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    Quantity: 2 available

    Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

  • Language: English

    Published by McGraw-Hill Publishing Co. 01/04/1998, 1998

    0077094352 / 9780077094355

    • Softcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    £ 3.52

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    Quantity: 2 available

    Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

  • Language: English

    Published by McGraw-Hill Education / Europe, Middle East & Africa, 2019

    152684723X / 9781526847232

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Very good

    £ 2.60

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    Quantity: 3 available

    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Language: English

    Published by Pearson, 2015

    1292078006 / 9781292078007

    • Softcover

    Seller: SustainableBooks.com, Amherst, NY, U.S.A.SustainableBooks.com

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    Condition: Used - Good

    £ 8.55

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    Quantity: 1 available

    Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.

  • Language: English

    Published by Pearson College Div (edition 7), 2006

    0273695797 / 9780273695790

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Fair

    £ 8.71

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    Paperback. Condition: Fair. 7. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Language: English

    Published by McGraw-Hill Inc., Us, 2016

    0077174143 / 9780077174149

    Series: Book 5 of 6 - UK Higher Education Business Marketing

    • Softcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - As new

    £ 8.82

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    Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Pearson Education, Limited, 2012

    0273762656 / 9780273762652

    • Softcover

    Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

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    Condition: Used - Fine

    £ 8.92

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    Quantity: 1 available

    Condition: Fine. 9th Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by FT Prentice Hall, 1994

    0273602950 / 9780273602958

    • Softcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    £ 5.00

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    Quantity: 1 available

    Paperback. Condition: Very Good. Selling and Sales Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

  • Language: English

    Published by McGraw-Hill Education, 2016

    0077174143 / 9780077174149

    Series: Book 5 of 6 - UK Higher Education Business Marketing

    • Softcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Good

    £ 9.63

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    Quantity: 1 available

    Condition: Good. UK ed. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson College Div, 2006

    0273695797 / 9780273695790

    • Softcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: Used - Very good

    £ 9.91

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    Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Language: English

    Published by McGraw-Hill Education, 2002

    0077098668 / 9780077098667

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Good

    £ 4.82

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    Quantity: 1 available

    Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by McGraw-Hill Education, 1995

    0077079353 / 9780077079352

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

    £ 4.82

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    Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson Education, Limited, 2015

    1292078006 / 9781292078007

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

    £ 4.82

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    Quantity: 1 available

    Condition: Very Good. 10th Revised edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by McGraw-Hill Education, 2006

    007710918X / 9780077109189

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

    £ 4.82

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    Quantity: 1 available

    Condition: Very Good. 2nd. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson Education, Limited, 2003

    0273674153 / 9780273674153

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

    £ 4.82

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    Quantity: 1 available

    Condition: Very Good. 6th. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by McGraw-Hill Education, 2009

    0077125606 / 9780077125608

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Good

    £ 4.82

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    Quantity: 1 available

    Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.