Selling and Sales Management
Lancaster, Geoffrey, Jobber, David
Language: English
Published by Pearson Education, Limited, 2012
- Softcover
- Used

Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
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- Title
- Selling and Sales Management
- Author
- Lancaster, Geoffrey, Jobber, David
- Publisher
- Pearson Education, Limited
- Publication year
- 2012
- Condition
- Fine
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273762656
- ISBN 13
- 9780273762652
- Edition
- 9th Edition.
- Item weight
- 2.491 pounds
- Dimensions
- N/A
Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area.
This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.
This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include the technological applications of selling and sales management, the ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.
"Synopsis" may belong to another edition of this title.
About the Author
David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK. David Jobber has also received the Academy of Marketing Life achievement award for extraordinary and distinguished services to marketing.
Geoff Lancaster is Dean of Academic Studies at London School of Commerce and Chairman of Durham Associates Group Ltd. He was formerly Research Professor of Marketing at London Metropolitan University, Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.
"About the title" may belong to another edition of this title.
Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
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