Items related to Principles and Practice of Marketing
Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.
"synopsis" may belong to another edition of this title.
Review:
"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013
From the Publisher:
Internet and E-Marketing examples, illustrations and cases throughout the text, with Internet exercises at the end of every chapter.
New increased coverage of Relationship Marketing added to the Marketing Services chapter.
Over 50% of the cases in the text are new or revised - additional case material will be made available on the website.
New increased coverage of Relationship Marketing added to the Marketing Services chapter.
Over 50% of the cases in the text are new or revised - additional case material will be made available on the website.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date2003
- ISBN 10 007710708X
- ISBN 13 9780077107086
- BindingPaperback
- Edition number4
- Number of pages976
- Rating
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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(2003)
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