Synopsis
Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.
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About the Author
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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McGraw-Hill Publishing Co., 2003
ISBN 10: 007710708X
ISBN 13: 9780077107086
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Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co., 2003
ISBN 10: 007710708X
ISBN 13: 9780077107086
Used
Paperback
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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ISBN 10: 007710708X
ISBN 13: 9780077107086
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Principles and Practice of Marketing
Published by
McGraw-Hill Publishing Co. 01/11/2003, 2003
ISBN 10: 007710708X
ISBN 13: 9780077107086
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Principles and Practice of Marketing
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Condition: Muy bueno. : Este libro, 'Principles and Practice of Marketing', es una guía esencial para estudiantes de marketing. La cuarta edición ofrece una cobertura actualizada de temas emergentes, basada en la práctica contemporánea y la investigación reciente. Incluye casos prácticos, viñetas, anuncios, ejercicios de internet y dilemas éticos, además de recursos en línea. Ideal para módulos introductorios de marketing a nivel de pregrado o MBA. EAN: 9780077107086 Tipo: Libros Categoría: Negocios y Economía Título: Principles and Practice of Marketing Autor: David Jobber Editorial: McGraw-Hill Education / Europe, Middle East & Africa Idioma: en Páginas: 942 Formato: tapa blanda. Seller Inventory # Happ-2024-07-11-0843fafe