Principles and Practice of Marketing, 3rd Ed.

4.17 avg rating
( 141 ratings by GoodReads )
 
9780077096137: Principles and Practice of Marketing, 3rd Ed.

This latest edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. The structure of the previous edition is retained with four main parts covering Fundamentals of Modern Marketing Thought, Marketing Mix Decisions, Competition and Markets and Marketing Implementation and Applications

"synopsis" may belong to another edition of this title.

Review:

"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere." Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 "Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013

From the Publisher:

Internet and E-Marketing examples, illustrations and cases throughout the text, with Internet exercises at the end of every chapter.
New increased coverage of Relationship Marketing added to the Marketing Services chapter.
Over 50% of the cases in the text are new or revised - additional case material will be made available on the website.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Jobber, David
Published by McGraw-Hill Inc.,US (2001)
ISBN 10: 0077096134 ISBN 13: 9780077096137
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Inc.,US, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 77096134

More Information About This Seller | Ask Bookseller a Question

Buy New
61.24
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Jobber, David
Published by The McGraw-Hill Company
ISBN 10: 0077096134 ISBN 13: 9780077096137
New Quantity Available: 1
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description The McGraw-Hill Company. Book Condition: New. pp. 838. Bookseller Inventory # 3190250

More Information About This Seller | Ask Bookseller a Question

Buy New
62.97
Convert Currency

Add to Basket

Shipping: 5.50
From United Kingdom to U.S.A.
Destination, Rates & Speeds