Hooley Graham (129 results)

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  • Language: English

    Published by Pearson College Div, 2008

    0273706977 / 9780273706977

    • Softcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - As new

    £ 5.73

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    Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Pearson College Div, 2008

    0273706977 / 9780273706977

    • Softcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Good

    £ 5.73

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    Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Pearson Education, Limited, 2007

    0273706977 / 9780273706977

    • Softcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Very good

    £ 5.86

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    Condition: Very Good. 4 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson Education, Limited, 2007

    0273706977 / 9780273706977

    • Softcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Good

    £ 5.86

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    Condition: Good. 4 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson College Div, 2008

    0273706977 / 9780273706977

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Very good

    £ 6.23

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    Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Pearson College Div, 2008

    0273706977 / 9780273706977

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

    £ 6.23

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    Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Prentice Hall, 2008

    0273706977 / 9780273706977

    • Softcover

    Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red

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    Condition: Used - Good

    £ 3.84

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    Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Language: English

    Published by Pearson 26/08/2016, 2016

    1292017317 / 9781292017310

    • Softcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    £ 2.82

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    Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

  • Language: English

    Published by Financial Times/ Prentice Hall 04/08/2011, 2011

    0273740938 / 9780273740933

    • Softcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    £ 2.82

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    Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

  • Language: English

    Published by Pearson, 2017

    1292017317 / 9781292017310

    • Softcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Very good

    £ 7.67

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    Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Pearson, 2017

    1292017317 / 9781292017310

    • Softcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Good

    £ 7.67

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    Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Prentice Hall, United Kingdom, Harlow, 2007

    0273706977 / 9780273706977

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Very good

    £ 2.80

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    Quantity: 4 available

    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Language: English

    Published by Pearson, 2017

    1292017317 / 9781292017310

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Good

    £ 3.26

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    Quantity: 2 available

    Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

  • Language: English

    Published by Pearson Education Limited, United Kingdom, Harlow, 2017

    1292017317 / 9781292017310

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Very good

    £ 3.26

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    Quantity: 6 available

    Paperback. Condition: Very Good. Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. New to this edition Updated to reflect the on-going global economic crisis and its impact on business and marketing. New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation. Updated chapters on strategic customer management and strategic alliances. Increased emphasis on competing through innovation including new business models such as Uber, Netflix and new types of retailing. Updates vignettes at the beginning of chapters focusing on companies such as Amadeus, Mastercard and Samsung Pay and including discussion questions. New cases throughout the book including Ryanair, Amazon and Lego. Up-dated online resources include an Instructors Manual and PowerPoint slides for instructors, along with additional case studies for students. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy. Brigitte Nicoulaud is Senior Teaching Fellow at Aston Business School. Nigel F. Piercy was previously Professor of Marketing & Strategic Management & Associate Dean at Warwick Business School, Warwick University. John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Language: English

    Published by Pearson, 2017

    1292017317 / 9781292017310

    • Softcover

    Seller: One Planet Books, Columbia, MO, U.S.A.One Planet Books

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    Condition: Used - Good

    £ 6.14

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    Quantity: 5 available

    paperback. Condition: Good. 6th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

  • Language: English

    Published by Prentice Hall PTR, 1998

    0133712532 / 9780133712537

    • Hardcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

    £ 4.83

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    Condition: Very Good. 2 Sub. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Prentice Hall PTR, 1998

    0133712532 / 9780133712537

    • Hardcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Good

    £ 4.83

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    Quantity: 1 available

    Condition: Good. 2 Sub. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson 26/08/2016, 2016

    1292017317 / 9781292017310

    • Softcover

    Seller: Bahamut Media, Reading, United KingdomBahamut Media

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    Condition: Used - Very good

    £ 3.29

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    Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

  • Language: English

    Published by Financial Times/ Prentice Hall 04/08/2011, 2011

    0273740938 / 9780273740933

    • Softcover

    Seller: Bahamut Media, Reading, United KingdomBahamut Media

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    Condition: Used - Very good

    £ 3.42

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    Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

  • Language: English

    Published by Pearson Education, Limited, 2003

    0273655167 / 9780273655169

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Good

    £ 5.70

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    Condition: Good. 3rd. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson Education, Limited, 2011

    0273740938 / 9780273740933

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Good

    £ 5.70

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    Quantity: 1 available

    Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson Education, Limited, 2003

    0273655167 / 9780273655169

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

    £ 5.70

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    Condition: Very Good. 3rd. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson Education, Limited, 2007

    0273706977 / 9780273706977

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

    £ 5.70

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    Quantity: 2 available

    Condition: Very Good. 4 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson Education, Limited, 2003

    0273655167 / 9780273655169

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

    £ 5.70

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    Quantity: 1 available

    Condition: Very Good. 3rd. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson Education, 2017

    1292017317 / 9781292017310

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Good

    £ 5.70

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    Quantity: 2 available

    Condition: Good. 6th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson Education, 2017

    1292017317 / 9781292017310

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

    £ 5.70

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    Condition: Very Good. 6th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson Education, Limited, 2007

    0273706977 / 9780273706977

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Good

    £ 5.70

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    Condition: Good. 4 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson Education, Limited, 2011

    0273740938 / 9780273740933

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Good

    £ 5.70

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    Quantity: 2 available

    Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Pearson, 2020

    1292276541 / 9781292276540

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Good

    £ 6.22

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    Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

  • Language: English

    Published by Pearson, 2020

    1292276541 / 9781292276540

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Very good

    £ 6.22

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    Quantity: 3 available

    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.