Synopsis
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning
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Financial Times/ Prentice Hall 17/12/2007, 2007
ISBN 10: 0273706977
ISBN 13: 9780273706977
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Marketing Strategy and Competitive Positioning
Published by
Financial Times/ Prentice Hall 17/12/2007, 2007
ISBN 10: 0273706977
ISBN 13: 9780273706977
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Marketing Strategy and Competitive Positioning
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Pearson Education, Limited, 2007
ISBN 10: 0273706977
ISBN 13: 9780273706977
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Marketing Strategy and Competitive Positioning (4th Edition)
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Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning
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ISBN 10: 0273706977
ISBN 13: 9780273706977
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Condition: Very Good. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good. 2007. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # KCW0016777
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Marketing Strategy and Competitive Positioning
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706977
ISBN 13: 9780273706977
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Condition: Very Good. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good. 2007. Paperback. . . . . Seller Inventory # KCW0016777
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Marketing Strategy and Competitive Positioning
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706977
ISBN 13: 9780273706977
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Stains on the edge. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-033-388
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Marketing Strategy and Competitive Positioning
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706977
ISBN 13: 9780273706977
Used
Softcover
Seller: Ammareal, Morangis, France
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-048-286