Hess Herbert William (45 results)

Paperback. Condition: New.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PF. Condition: New.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condition: New.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: New. In English.

Condition: New.

Condition: As New. Unread book in perfect condition.

Taschenbuch. Condition: Neu. Neuware - This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface.We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…

Condition: New. KlappentextrnrnUnlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketc.

Kartoniert / Broschiert. Condition: New.

Paperback. Condition: New. Print on Demand. This compelling book delves into the captivating realm of advertising and its profound impact on our sensory experiences. The author skillfully examines the historical evolution of advertising, tracing its journey from humble origins to its transformative role in shaping consumer desires. Beyond mere historical analysis, this book delves into the psychological underpinnings of human perception, exploring how advertisers harness our senses to create compelling messages that resonate with our deepest instincts and emotions. Through intriguing case studies and practical examples, the author demonstrates the power of sensory marketing, revealing how businesses can leverage touch, taste, smell, sight, and sound to build enduring brands and drive sales. Offering a blend of theoretical depth and practical insights, this book serves as an invaluable resource for marketers and advertisers seeking to harness the full potential of sensory experiences. Its exploration of the complex relationship between advertising and human psychology provides a roadmap for creating advertising campaigns that not only capture attention but also leave a lasting impression. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…

Taschenbuch. Condition: Neu. Neuware - This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…

Paperback. Condition: New.

Hardback. Condition: New.

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.

Leatherbound. Condition: NEW. BOOKS ARE EXEMPT FROM IMPORT DUTIES AND TARIFFS; NO EXTRA CHARGES APPLY. Leatherbound edition. Condition: New. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. Pages: 212. A perfect gift for your loved ones. Reprinted from 1915 edition. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. IF YOU WISH TO ORDER PARTICULAR VOLUME OR ALL THE VOLUMES YOU CAN CONTACT US. Resized as per current standards. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Volume 1915 Language: English Pages: 212 Volume 1915.…

Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

First edition (not stated per publisher's usual contemporary practice). 339 pages. Hardcover: H 21.75cm x L 15cm. Lacks dust jacket. Red cloth soiled; spine's white stamped title block near head quite flaked/rubbed with associated loss to lettering; front board's top half decorated with white stamped centered oval and radiating swastika arms all mildly marred by some flaking, rubbing, and soiling but with lettering still easily legible. Edges toned and foxed with some soiling. Ink ownership inscription on front free endpaper; majority of interior pages remain quite clean but there is scattered light soiling and occasional light foxing and toning with latter two most prevalent on pages opposite book's b/w plates. Binding is firm. A very good- copy of a quite uncommon pioneering book in the field of academic analysis of sales marketing and administration. Professor Herbert W. Hess chaired the merchandising department at the University of Pennsylvania's Wharton School where he innovated marketing instruction by researching advertising and salesmanship. Wharton's website notes that Hess "initiated one of the earliest investigations of consumer preferences by analyzing such factors as crowd psychology, sense experience, instinct, memory, and attention." With Preface, Introduction, b/w plates on unpaged leaves, two "Sales Analysis" foldouts between pages 258-259, foldout chart between pages 316-317, Bibliography, and Index.…

HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.