CREATIVE SALESMANSHIP; SCIENTIFIC IDEAS FOR SALESMEN, SALESMANAGERS AND SALES ADMINISTRATORS.

Published by Philadelphia, PA and London: J.B. Lippincott Company, 1923.

  • First Edition
  • Hardcover
  • Used
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Seller: David Hallinan, Bookseller, Columbus, MS, U.S.A.David Hallinan, Bookseller

4-star seller

AbeBooks seller since March 23, 1998

Hardcover

Condition: Used

£ 194.57

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Item description from seller

First edition (not stated per publisher's usual contemporary practice). 339 pages. Hardcover: H 21.75cm x L 15cm. Lacks dust jacket. Red cloth soiled; spine's white stamped title block near head quite flaked/rubbed with associated loss to lettering; front board's top half decorated with white stamped centered oval and radiating swastika arms all mildly marred by some flaking, rubbing, and soiling but with lettering still easily legible. Edges toned and foxed with some soiling. Ink ownership inscription on front free endpaper; majority of interior pages remain quite clean but there is scattered light soiling and occasional light foxing and toning with latter two most prevalent on pages opposite book's b/w plates. Binding is firm. A very good- copy of a quite uncommon pioneering book in the field of academic analysis of sales marketing and administration. Professor Herbert W. Hess chaired the merchandising department at the University of Pennsylvania's Wharton School where he innovated marketing instruction by researching advertising and salesmanship. Wharton's website notes that Hess "initiated one of the earliest investigations of consumer preferences by analyzing such factors as crowd psychology, sense experience, instinct, memory, and attention." With Preface, Introduction, b/w plates on unpaged leaves, two "Sales Analysis" foldouts between pages 258-259, foldout chart between pages 316-317, Bibliography, and Index.…

Seller Inventory # Z626X-4424

Bibliographic details

Title
CREATIVE SALESMANSHIP; SCIENTIFIC IDEAS FOR SALESMEN, SALESMANAGERS AND SALES ADMINISTRATORS.
Author
Hess, Herbert W. [Herbert William Hess].
Publisher
Philadelphia, PA and London: J.B. Lippincott Company, 1923.
Dust jacket
Dust Jacket Included
Binding
Hardcover
Edition
1st Edition
Seller catalogs
Business-Investing

David Hallinan, Bookseller

Columbus, MS, U.S.A.

4-star seller

AbeBooks seller since March 23, 1998

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Store description

DAVID HALLINAN, BOOKSELLER - specializing in out-of-print, uncommon, and scarce books in all subjects. Mailing address is PO BOX 463, COLUMBUS, MS 39703. Inventory available for inspection at a local antique mall generally from 10am-5pm Tuesday thru Saturday.

Specialty

First Edition Literature, WPA - Work Projects Administration, Military History, Southern Americana, Decorative Arts, American History, Architecture and Urban Planning, General Antiquarian

Seller's business information

David Hallinan, Bookseller

MS, U.S.A.