G Varsha (31 results)

Condition: New.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: Brand New. 41 pages. 6.00x0.10x9.00 inches. In Stock.

Condition: New.

Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New.

paperback. Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New.

Paperback. Condition: New. Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, making complex CRM concepts accessible to a wide audience. It integrates the latest technological advances, market trends and customer-centric initiatives, providing a comprehensive view of CRM's role in an increasingly customer-driven era. Pedagogical features include case studies, practical strategies and real-world examples, as well as chapter summaries and discussion questions to guide the reader through the key learning points of each chapter.This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C markets. It is particularly suitable for advanced undergraduate and postgraduate students of CRM, Sales Management, Relationship Marketing and Customer Experience Management, as well as reflective practitioners.Online instructor resources include a course manual, test bank and PowerPoint slides.…

Condition: New. In English.

Paperback. Condition: Brand New. 224 pages. 9.68x6.87x9.69 inches. In Stock.

Condition: New. G. Shainesh, a Professor of Marketing at the Indian Institute of Management Bangalore (IIMB), India, has over three decades of research and teaching experience in India and abroad.Jagdish N. Sheth, Charles H. Kell.

Paperback. Condition: New. Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, making complex CRM concepts accessible to a wide audience. It integrates the latest technological advances, market trends and customer-centric initiatives, providing a comprehensive view of CRM's role in an increasingly customer-driven era. Pedagogical features include case studies, practical strategies and real-world examples, as well as chapter summaries and discussion questions to guide the reader through the key learning points of each chapter.This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C markets. It is particularly suitable for advanced undergraduate and postgraduate students of CRM, Sales Management, Relationship Marketing and Customer Experience Management, as well as reflective practitioners.Online instructor resources include a course manual, test bank and PowerPoint slides.…

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New. In English.

Hardback. Condition: New. Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, making complex CRM concepts accessible to a wide audience. It integrates the latest technological advances, market trends and customer-centric initiatives, providing a comprehensive view of CRM's role in an increasingly customer-driven era. Pedagogical features include case studies, practical strategies and real-world examples, as well as chapter summaries and discussion questions to guide the reader through the key learning points of each chapter.This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C markets. It is particularly suitable for advanced undergraduate and postgraduate students of CRM, Sales Management, Relationship Marketing and Customer Experience Management, as well as reflective practitioners.Online instructor resources include a course manual, test bank and PowerPoint slides.…

Hardcover. Condition: Brand New. 224 pages. 9.68x6.87x9.61 inches. In Stock.

Hardback. Condition: New. Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, making complex CRM concepts accessible to a wide audience. It integrates the latest technological advances, market trends and customer-centric initiatives, providing a comprehensive view of CRM's role in an increasingly customer-driven era. Pedagogical features include case studies, practical strategies and real-world examples, as well as chapter summaries and discussion questions to guide the reader through the key learning points of each chapter.This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C markets. It is particularly suitable for advanced undergraduate and postgraduate students of CRM, Sales Management, Relationship Marketing and Customer Experience Management, as well as reflective practitioners.Online instructor resources include a course manual, test bank and PowerPoint slides.…

Paperback. Condition: new. Paperback. Small enterprises form the backbone of the global economy, accounting for the vast majority of businesses worldwide and providing livelihoods to millions. International organizations such as the OECD and the United Nations have emphasized that these enterprises also hold significant potential to support sustainable development, particularly when environmental responsibility is integrated into innovation and marketing practices. This research explores how green product innovation and sustainable marketing enable small enterprises and small-scale industries to contribute meaningfully to sustainability while remaining economically viable. The study begins by examining green innovation in small businesses, closely aligned with Sustainable Development Goal 12: Responsible Consumption and Production. Through qualitative analysis and an in-depth interview with the founder of The Bag, the research illustrates how sustainability is embedded in product design through material reuse, eco-friendly packaging, durability, and waste reduction. Although challenges such as rising raw material costs and price sensitivity persist, the findings show that flexible, purpose-driven enterprises are well positioned to respond to growing demand for sustainable products. Consumer awareness and education emerge as critical drivers of long-term adoption. The second part of the research presents real-world case studies of Maharaj and Aulerth. Maharaj demonstrates how biodegradable tableware made from dry palm leaves supports circular economy principles through local sourcing and zero-waste processes. Aulerth highlights how recycled materials, ethical sourcing, eco-conscious packaging, and social initiatives can successfully position sustainability within the luxury market. Overall, the study reinforces growing evidence from global sustainability reports that small enterprises play a vital role in shaping responsible consumption patterns. By blending innovation, ethics, and strategic marketing, they can reduce environmental impact, influence consumer behavior, and contribute steadily to long-term sustainable development. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Small enterprises form the backbone of the global economy, accounting for the vast majority of businesses worldwide and providing livelihoods to millions. International organizations such as the OECD and the United Nations have emphasized that these enterprises also hold significant potential to support sustainable development, particularly when environmental responsibility is integrated into innovation and marketing practices. This research explores how green product innovation and sustainable marketing enable small enterprises and small-scale industries to contribute meaningfully to sustainability while remaining economically viable. The study begins by examining green innovation in small businesses, closely aligned with Sustainable Development Goal 12: Responsible Consumption and Production. Through qualitative analysis and an in-depth interview with the founder of The Bag, the research illustrates how sustainability is embedded in product design through material reuse, eco-friendly packaging, durability, and waste reduction. Although challenges such as rising raw material costs and price sensitivity persist, the findings show that flexible, purpose-driven enterprises are well positioned to respond to growing demand for sustainable products. Consumer awareness and education emerge as critical drivers of long-term adoption. The second part of the research presents real-world case studies of Maharaj and Aulerth. Maharaj demonstrates how biodegradable tableware made from dry palm leaves supports circular economy principles through local sourcing and zero-waste processes. Aulerth highlights how recycled materials, ethical sourcing, eco-conscious packaging, and social initiatives can successfully position sustainability within the luxury market. Overall, the study reinforces growing evidence from global sustainability reports that small enterprises play a vital role in shaping responsible consumption patterns. By blending innovation, ethics, and strategic marketing, they can reduce environmental impact, influence consumer behavior, and contribute steadily to long-term sustainable development.…

Paperback. Condition: new. Paperback. Small enterprises form the backbone of the global economy, accounting for the vast majority of businesses worldwide and providing livelihoods to millions. International organizations such as the OECD and the United Nations have emphasized that these enterprises also hold significant potential to support sustainable development, particularly when environmental responsibility is integrated into innovation and marketing practices. This research explores how green product innovation and sustainable marketing enable small enterprises and small-scale industries to contribute meaningfully to sustainability while remaining economically viable. The study begins by examining green innovation in small businesses, closely aligned with Sustainable Development Goal 12: Responsible Consumption and Production. Through qualitative analysis and an in-depth interview with the founder of The Bag, the research illustrates how sustainability is embedded in product design through material reuse, eco-friendly packaging, durability, and waste reduction. Although challenges such as rising raw material costs and price sensitivity persist, the findings show that flexible, purpose-driven enterprises are well positioned to respond to growing demand for sustainable products. Consumer awareness and education emerge as critical drivers of long-term adoption. The second part of the research presents real-world case studies of Maharaj and Aulerth. Maharaj demonstrates how biodegradable tableware made from dry palm leaves supports circular economy principles through local sourcing and zero-waste processes. Aulerth highlights how recycled materials, ethical sourcing, eco-conscious packaging, and social initiatives can successfully position sustainability within the luxury market. Overall, the study reinforces growing evidence from global sustainability reports that small enterprises play a vital role in shaping responsible consumption patterns. By blending innovation, ethics, and strategic marketing, they can reduce environmental impact, influence consumer behavior, and contribute steadily to long-term sustainable development. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Condition: new. Paperback. Small enterprises form the backbone of the global economy, accounting for the vast majority of businesses worldwide and providing livelihoods to millions. International organizations such as the OECD and the United Nations have emphasized that these enterprises also hold significant potential to support sustainable development, particularly when environmental responsibility is integrated into innovation and marketing practices. This research explores how green product innovation and sustainable marketing enable small enterprises and small-scale industries to contribute meaningfully to sustainability while remaining economically viable. The study begins by examining green innovation in small businesses, closely aligned with Sustainable Development Goal 12: Responsible Consumption and Production. Through qualitative analysis and an in-depth interview with the founder of The Bag, the research illustrates how sustainability is embedded in product design through material reuse, eco-friendly packaging, durability, and waste reduction. Although challenges such as rising raw material costs and price sensitivity persist, the findings show that flexible, purpose-driven enterprises are well positioned to respond to growing demand for sustainable products. Consumer awareness and education emerge as critical drivers of long-term adoption. The second part of the research presents real-world case studies of Maharaj and Aulerth. Maharaj demonstrates how biodegradable tableware made from dry palm leaves supports circular economy principles through local sourcing and zero-waste processes. Aulerth highlights how recycled materials, ethical sourcing, eco-conscious packaging, and social initiatives can successfully position sustainability within the luxury market. Overall, the study reinforces growing evidence from global sustainability reports that small enterprises play a vital role in shaping responsible consumption patterns. By blending innovation, ethics, and strategic marketing, they can reduce environmental impact, influence consumer behavior, and contribute steadily to long-term sustainable development. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…