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Condition: As New. Unread book in perfect condition.
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Marketing Discourse
Book 8 of 19: Routledge Interpretive Marketing ResearchLanguage: English
Published by Taylor & Francis Group, 2012
ISBN 10: 0415541670 ISBN 13: 9780415541671
Condition: New. pp. 10.
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Marketing Discourse
Book 8 of 19: Routledge Interpretive Marketing ResearchLanguage: English
Published by Taylor & Francis Group, 2012
ISBN 10: 0415541670 ISBN 13: 9780415541671
Condition: New. pp. 10.
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Paperback. Condition: Brand New. 1st edition. 198 pages. 9.13x6.06x0.55 inches. In Stock.
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Marketing Discourse (Routledge Interpretive Marketing Research)
Book 8 of 19: Routledge Interpretive Marketing ResearchSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 19.57
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Marketing Discourse : A Critical Perspective
Book 8 of 19: Routledge Interpretive Marketing ResearchSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Marketing Discourse : A Critical Perspective
Book 8 of 19: Routledge Interpretive Marketing ResearchSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research)
Book 8 of 19: Routledge Interpretive Marketing Research£ 80.43 10% off£ 72.39
£ 14.39 shipping
Ships from France to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Marketing Discourse : A Critical Perspective
Book 8 of 19: Routledge Interpretive Marketing ResearchLanguage: English
Published by Taylor & Francis Ltd, 2007
ISBN 10: 0415416698 ISBN 13: 9780415416696
Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.
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Marketing Discourse
Book 8 of 19: Routledge Interpretive Marketing ResearchLanguage: English
Published by Taylor & Francis Group, 2012
ISBN 10: 0415541670 ISBN 13: 9780415541671
Condition: New. pp. 10 This item is printed on demand.
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Marketing Discourse : A Critical Perspective
Book 8 of 19: Routledge Interpretive Marketing ResearchSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 142.92
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Marketing Discourse: A Critical Perspective: 7 (Routledge Interpretive Marketing Research)
Book 8 of 19: Routledge Interpretive Marketing ResearchLanguage: English
Published by Routledge 2007-12-20, 2007
ISBN 10: 0415416698 ISBN 13: 9780415416696
Hardcover. Condition: New.
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Marketing Discourse
Book 8 of 19: Routledge Interpretive Marketing ResearchLanguage: English
Published by Taylor & Francis Group, 2007
ISBN 10: 0415416698 ISBN 13: 9780415416696
Condition: New. pp. 208 1st Edition.
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Gebunden. Condition: New.
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Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research)
Book 8 of 19: Routledge Interpretive Marketing ResearchSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 187.60
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Marketing Discourse
Book 8 of 19: Routledge Interpretive Marketing ResearchLanguage: English
Published by Taylor & Francis Group, 2007
ISBN 10: 0415416698 ISBN 13: 9780415416696
Condition: New. pp. 208.
-
Marketing Discourse : A Critical Perspective
Book 8 of 19: Routledge Interpretive Marketing ResearchSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 208.99
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Hardcover. Condition: Like New. Like New. book.
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Condition: As New. Unread book in perfect condition.
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Hardcover. Condition: Brand New. 1st edition. 190 pages. 9.25x6.00x0.75 inches. In Stock.
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Marketing Discourse
Book 8 of 19: Routledge Interpretive Marketing ResearchLanguage: English
Published by Taylor & Francis Group, 2007
ISBN 10: 0415416698 ISBN 13: 9780415416696
Condition: New. pp. 208 This item is printed on demand.
