Crisafulli Benedetta (32 results)
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
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Language: English
Published by Taylor and Francis Ltd, GB 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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Paperback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acti…ng as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Language: English
Published by Taylor and Francis Ltd, GB 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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£ 36.69
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Paperback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acti…ng as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
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£ 33.86
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Condition: New. pages cm.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 26.86
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Condition: New.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 30.91
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Condition: New. In.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 41.40
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Condition: New. pages cm First edition Includes bibliographical references and index.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Chiron Media, Wallingford, , United KingdomChiron Media
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£ 28.11
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paperback. Condition: New.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 31.18
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
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£ 41.26
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Paperback. Condition: Brand New. 128 pages. 8.50x5.43x8.50 inches. In Stock.
Language: English
Published by Routledge 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 54.57
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 55.13
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Condition: New.
Language: English
Published by Taylor and Francis Ltd, GB 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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£ 62.29
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Hardback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst actin…g as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Language: English
Published by Routledge 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 48.54
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Condition: New.
Language: English
Published by Routledge 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
Contact seller4-star sellerCondition: New
£ 59.84
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Condition: New.
Language: English
Published by Taylor and Francis Ltd, GB 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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£ 66.82
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Hardback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst actin…g as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Language: English
Published by Routledge 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 65.49
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Condition: New.
Language: English
Published by Routledge 2022-12-27 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: Chiron Media, Wallingford, , United KingdomChiron Media
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£ 52.23
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Hardcover. Condition: New.
Language: English
Published by Routledge 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 56.94
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Condition: New. In.
Language: English
Published by Routledge 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 55.51
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Taylor and Francis Ltd, GB 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
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£ 37.20
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Paperback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acti…ng as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Language: English
Published by Taylor & Francis 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: moluna, Greven, , Germanymoluna
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£ 36.25
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Condition: New. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK.Benedetta Crisafulli is Senior Lecturer in Marketing at Birkbeck, University of London, UK.Brand management is firmly.
Language: English
Published by Routledge 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
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£ 80.07
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Hardcover. Condition: Brand New. 121 pages. 9.00x5.75x0.50 inches. In Stock.
Language: English
Published by Taylor and Francis Ltd, GB 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
£ 30.91
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Paperback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acti…ng as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Language: English
Published by Taylor & Francis 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: moluna, Greven, , Germanymoluna
Contact seller5-star sellerCondition: New
£ 63.23
£ 42.29 shippingShips from Germany to U.S.A.Quantity: 2 available
Condition: New. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK.Benedetta Crisafulli is Senior Lecturer in Marketing at Birkbeck, University of London, UK.Concise overvi.
Language: English
Published by Taylor and Francis Ltd, GB 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
Contact seller5-star sellerCondition: New
£ 66.77
£ 37.29 shippingShips within U.S.A.Quantity: 1 available
Hardback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst actin…g as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Language: English
Published by Taylor and Francis Ltd, GB 2022
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Hardcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
£ 56.45
£ 65.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst actin…g as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
- Print on Demand
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
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£ 33.67
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Paperback. Condition: Brand New. 128 pages. 8.50x5.43x8.50 inches. In Stock. This item is printed on demand.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 37.75
£ 8.59 shippingShips from Germany to U.S.A.Quantity: 4 available
Condition: New. PRINT ON DEMAND pages cm.
