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Published by Taylor & Francis Ltd, 2024
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Taschenbuch. Condition: Neu. The Routledge Companion to Media and Tourism | Maria Månsson (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Routledge | EAN 9780367496883 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.
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ISBN 10: 178897431X ISBN 13: 9781788974318
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Hardback. Condition: New. The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries calls for more research into the global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology, and political science. Chapters are organized according to three themes of poetics, practices and politics, which deal with the construction, enactment and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and its scientific engagement with processes of de-politicization, consensus making, collaboration and transparency. At the same time, Nordic ideals, policies and values offer a critical lens to explore hitherto unexplored issues in place branding such as feminism, post-colonialism, sustainability, and equality. Solidly grounded in contemporary geopolitical and sociocultural challenges within and beyond the Nordic region, The Nordic Wave in Place Branding will enhance theoretical, methodological and practitioner perspectives in in international place branding. This timely book will be of interest to advanced students of branding and place management, as well as policy makers, regional developers and researchers within the fields of tourism, destination marketing, branding, and media and communication. Contributors include: M. Andéhn, L.P. Andersen, L.R. Bjørst, R.B. Broegaard, S. Brorström, S.H. Cassel, T. Chekalina, S. Degerhammar, J. Edlom, J. Eksell, A. Fjällhed, M. Fuchs, U.P. Gad, A. Heith, O.H. Jørgensen, M. Kavaratzis, B. Kramvig, L.H. Larsen, D. Laven, F. Lindberg, L. Margaryan, M. Meldgaard, T. Nielsen, J. Östberg, J.C. Pasgaard, C. Ren, K. Seppel, K. Simm, K. Simonsen, K. Tamm Hallström, P. Tammpuu, S. Taylor, K. Topsø Larsen, P. Varley, A.M. Waade.
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Hardcover. Condition: new. Hardcover. The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries calls for more research into the global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology, and political science. Chapters are organized according to three themes of poetics, practices and politics, which deal with the construction, enactment and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and its scientific engagement with processes of de-politicization, consensus making, collaboration and transparency. At the same time, Nordic ideals, policies and values offer a critical lens to explore hitherto unexplored issues in place branding such as feminism, post-colonialism, sustainability, and equality. Solidly grounded in contemporary geopolitical and sociocultural challenges within and beyond the Nordic region, The Nordic Wave in Place Branding will enhance theoretical, methodological and practitioner perspectives in in international place branding. This timely book will be of interest to advanced students of branding and place management, as well as policy makers, regional developers and researchers within the fields of tourism, destination marketing, branding, and media and communication. Contributors include: M. Andehn, L.P. Andersen, L.R. Bjorst, R.B. Broegaard, S. Brorstroem, S.H. Cassel, T. Chekalina, S. Degerhammar, J. Edlom, J. Eksell, A. Fjaellhed, M. Fuchs, U.P. Gad, A. Heith, O.H. Jorgensen, M. Kavaratzis, B. Kramvig, L.H. Larsen, D. Laven, F. Lindberg, L. Margaryan, M. Meldgaard, T. Nielsen, J. OEstberg, J.C. Pasgaard, C. Ren, K. Seppel, K. Simm, K. Simonsen, K. Tamm Hallstroem, P. Tammpuu, S. Taylor, K. Topso Larsen, P. Varley, A.M. Waade The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Published by Edward Elgar Publishing Ltd, 2019
ISBN 10: 178897431X ISBN 13: 9781788974318
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