Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Condition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Condition: New.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Condition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Condition: NEW.
Condition: NEW.
Language: English
Published by Taylor and Francis Ltd, GB, 2025
ISBN 10: 1041013213 ISBN 13: 9781041013211
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.
Language: English
Published by Taylor and Francis Ltd, GB, 2025
ISBN 10: 1032776706 ISBN 13: 9781032776705
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment.Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today's digitally-driven economy.This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Condition: New.
Language: English
Published by Taylor and Francis Ltd, GB, 2025
ISBN 10: 1032776706 ISBN 13: 9781032776705
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condition: New. This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment.Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today's digitally-driven economy.This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: Chiron Media, Wallingford, United Kingdom
paperback. Condition: New.
Seller: Chiron Media, Wallingford, United Kingdom
paperback. Condition: New.
£ 57.97
Quantity: Over 20 available
Add to basketCondition: New. In.
£ 57.97
Quantity: Over 20 available
Add to basketCondition: New. In.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Language: English
Published by Taylor & Francis Ltd, 2025
ISBN 10: 1041013213 ISBN 13: 9781041013211
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Condition: New.
Language: English
Published by Taylor & Francis Ltd, 2025
ISBN 10: 1032776706 ISBN 13: 9781032776705
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.