Synopsis
Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.
The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.
This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.
"synopsis" may belong to another edition of this title.
About the Author
Boon Kee Lee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing, National University of Singapore. He has 30 years of consulting experience in product management and software development. His research interest is digital product management and digital ethics.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Digital Product Management: Managing Product Development,...
Stock Image
Digital Product Management : Managing Product Development, Launch and Support
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 49207253-n
Stock Image
Digital Product Management (Paperback)
Published by
Taylor & Francis Ltd, London, 2025
ISBN 10: 1041013213
ISBN 13: 9781041013211
New
Paperback
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations. Focusing on operational excellence, this book takes readers through the practicalities of product development, market launch, and ongoing product support. Perfect for product managers and professionals looking to refine their skills in execution, cross-functional collaboration, and operational growth. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781041013211
Stock Image
Digital Product Management
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9781041013211
Stock Image
Digital Product Management
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9781041013211
Buy New
£ 53.60
£ 5.02 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Digital Product Management : Managing Product Development, Launch and Support
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 49207253
Stock Image
DIGITAL PRODUCT MANAGEMENT
Seller: Speedyhen LLC, Hialeah, FL, U.S.A.
Seller rating 2 out of 5 stars
Condition: NEW. Seller Inventory # NWUS9781041013211
Stock Image
Digital Product Management : Managing Product Development, Launch and Support
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 49207253-n
Buy New
£ 49.38
£ 15 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Seller Image
Digital Product Management
Published by
Taylor and Francis Ltd, GB, 2025
ISBN 10: 1041013213
ISBN 13: 9781041013211
New
Paperback
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations. Seller Inventory # LU-9781041013211
Buy New
£ 64.91
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Digital Product Management
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 410662946
Buy New
£ 60.72
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 3 available
Stock Image
Digital Product Management: Managing Product Development, Launch and Support
Seller: Chiron Media, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
paperback. Condition: New. Seller Inventory # 6666-GRD-9781041013211
Buy New
£ 53.43
£ 15.49 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available