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Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour Red, the word Royal and the mythical image Phoenix on the branding of rice in Singapore
Language: English
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843374937 ISBN 13: 9783843374934
Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Brand Presentation on Consumer Preferences Of Rice in Singapore
Language: English
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843374937 ISBN 13: 9783843374934
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Han LindyWe did this research report as second year Business students in Nanyang Business School, Singapore, under the guidance of Prof. Khoo Hong Meng.Autor/Autorin: Wee Benjamin Lum AaronWe did this research report as .
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Brand Presentation on Consumer Preferences Of Rice in Singapore : The magical effects of the colour "Red", the word "Royal" and the mythical image "Phoenix" on the branding of rice in Singapore
Language: English
Published by LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3843374937 ISBN 13: 9783843374934
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour Red , the word Royal and the mythical image Phoenix have the greatest positive effect on the respective aspects of rice brand perception.
