Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore - Softcover

Han, Lindy; Wee Benjamin Lum, Aaron; Shaochun, Chen

 
9783843374934: Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore
Softcover
ISBN 10: 3843374937 ISBN 13: 9783843374934
Publisher: LAP LAMBERT Academic Publishing, 2010

Synopsis

A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? have the greatest positive effect on the respective aspects of rice brand perception.

"synopsis" may belong to another edition of this title.

About the Author

We did this research report as second year Business students in Nanyang Business School, Singapore, under the guidance of Prof. Khoo Hong Meng.

We did this research report as second year Business students in Nanyang Business School, Singapore, under the guidance of Prof. Khoo Hong Meng.

We did this research report as second year Business students in Nanyang Business School, Singapore, under the guidance of Prof. Khoo Hong Meng.

"About this title" may belong to another edition of this title.

Publisher
LAP LAMBERT Academic Publishing
Publication date
2010
Language
English
ISBN 10 
3843374937
ISBN 13 
9783843374934
Binding
Paperback
Number of pages
68