Brand Presentation on Consumer Preferences Of Rice in Singapore : The magical effects of the colour "Red", the word "Royal" and the mythical image "Phoenix" on the branding of rice in Singapore

Aaron Wee Benjamin Lum

ISBN 10: 3843374937 ISBN 13: 9783843374934
Published by LAP LAMBERT Academic Publishing, 2010
Language: English
Condition: New Soft cover

Sold by AHA-BUCH GmbH, Einbeck, Germany

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New - Soft cover

Condition: New

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