Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour Red, the word Royal and the mythical image Phoenix on the branding of rice in Singapore

Han, Lindy, Wee Benjamin Lum, Aaron, Shaochun, Chen

ISBN 10: 3843374937 ISBN 13: 9783843374934
Published by LAP LAMBERT Academic Publishing, 2010
Language: English
Condition: Used - As new Soft cover

Sold by Mispah books, Redhill, SURRE, United Kingdom

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Used - Soft cover

Condition: Used - As new

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