Manager's Guide to Competitive Marketing Strategies: Third Edition - Softcover

Paley, Norton

Softcover

ISBN 10: 1854183656 ISBN 13: 9781854183651

Publisher: Thorogood, 2006

Synopsis

The third edition of this book explains the latest techniques for both developing and applying competitive strategies in an increasingly challenging and uncertain business environment.

About this title

Review

"The ultimate weapon in helping a company increase market share." -- Atlanta Journal

From the Publisher

Key Features
* Over 60 real life case studies reflecting topical issues of concern in today's climate

* A new 4-step technique to segment markets with greater precision

* Techniques for installing a competitive intelligence system and applying market research techniques effectively

* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies

* Step by step guidelines on how to write a Strategic Marketing Plan with detailed example

Edition details

• Publisher: Thorogood
• Publication date: 2006
• Language: English
• ISBN 10: 1854183656
• ISBN 13: 9781854183651
• Binding: Paperback
• Edition number: 3
• Number of pages: 425