The Manager's Guide to Competitive Marketing Strategies - Softcover

Paley, Norton

 
9780814477489: The Manager's Guide to Competitive Marketing Strategies
Softcover
ISBN 10: 0814477488 ISBN 13: 9780814477489
Publisher: Amacom, 1990

Synopsis

A second edition of the pragmatic examination of a 21st century manager. The text updates the reader on the latest techniques of developing competitive strategies.

"synopsis" may belong to another edition of this title.

Review

"The ultimate weapon in helping a company increase market share." -- Atlanta Journal

From the Publisher

Key Features
* Over 60 real life case studies reflecting topical issues of concern in today's climate

* A new 4-step technique to segment markets with greater precision

* Techniques for installing a competitive intelligence system and applying market research techniques effectively

* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies

* Step by step guidelines on how to write a Strategic Marketing Plan with detailed example

"About this title" may belong to another edition of this title.

Publisher
Amacom
Publication date
1990
Language
English
ISBN 10 
0814477488
ISBN 13 
9780814477489
Binding
Paperback
Number of pages
390

Other Popular Editions of the Same Title

9781574442342: The Manager's Guide to Competitive Marketing Strategies, Second Edition

Featured Edition

ISBN 10:  1574442341 ISBN 13:  9781574442342
Publisher: CRC Press, 1999
Hardcover