Items related to Manager's Guide to Competitive Marketing Strategies

Manager's Guide to Competitive Marketing Strategies - Hardcover

Paley, Norton

 
9781854183705: Manager's Guide to Competitive Marketing Strategies
Hardcover
ISBN 10: 1854183702 ISBN 13: 9781854183705
Publisher: Thorogood, 2006

Synopsis

HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.

"synopsis" may belong to another edition of this title.

Review

"The ultimate weapon in helping a company increase market share." -- Atlanta Journal

From the Publisher

Key Features
* Over 60 real life case studies reflecting topical issues of concern in today's climate

* A new 4-step technique to segment markets with greater precision

* Techniques for installing a competitive intelligence system and applying market research techniques effectively

* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies

* Step by step guidelines on how to write a Strategic Marketing Plan with detailed example

"About this title" may belong to another edition of this title.

Publisher
Thorogood
Publication date
2006
Language
English
ISBN 10 
1854183702
ISBN 13 
9781854183705
Binding
Hardcover
Edition number
3
Number of pages
420

Other Popular Editions of the Same Title

9781574442342: The Manager's Guide to Competitive Marketing Strategies, Second Edition

Featured Edition

ISBN 10:  1574442341 ISBN 13:  9781574442342
Publisher: CRC Press, 1999
Hardcover