Items related to The Manager's Guide to Competitive Marketing Strategies,...
Synopsis
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.
The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.
You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Features
·
"synopsis" may belong to another edition of this title.
Review
"This book is a pragmatic examination of a 21st century manager, and the second edition of this book updates the reader to the latest techniques in developing competitive strategies." --European Foundation for Management Development Promo Copy "The Manager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution nager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution
From the Publisher
Key Features
* Over 60 real life case studies reflecting topical issues of concern in today's climate
* A new 4-step technique to segment markets with greater precision
* Techniques for installing a competitive intelligence system and applying market research techniques effectively
* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies
* Step by step guidelines on how to write a Strategic Marketing Plan with detailed example
"About this title" may belong to another edition of this title.
- PublisherCRC Press
- Publication date1999
- ISBN 10 1574442341
- ISBN 13 9781574442342
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages448
Buy New
View this item
£ 32.55
£ 56.37 shipping from U.S.A. to United Kingdom
Destination, rates & speedsOther Popular Editions of the Same Title
Search results for The Manager's Guide to Competitive Marketing Strategies,...
Stock Image
The Manager's Guide to Competitive Marketing Strategies
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-221
Quantity: 1 available
Stock Image
The Manager's Guide to Competitive Marketing Strategies, Second Edition
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: New. 2nd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000429789N
Quantity: 4 available
Seller Image
Manager's Guide to Competitive Marketing Strategies
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 608442
Quantity: 1 available
Seller Image
The Manager's Guide to Competitive Marketing Strategies, Second Edition
Seller: Lake Country Books and More, Excelsior, MN, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good +. Dust Jacket Condition: None as issued. Second. Clean, solid copy with unmarked text. Cover corners are square; binding is tight. Light pressure bends to spine ends. Cover is glossy with minimal wear. Very nice copy. Second edition. We are unable to ship oversize books and multi-volume sets internationally. Seller Inventory # BF12005240054
Quantity: 1 available
Seller Image
Manager's Guide to Competitive Marketing Strategies
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 608442
Quantity: 1 available
Seller Image
Manager's Guide to Competitive Marketing Strategies
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 608442-n
Quantity: 1 available
Stock Image
The Manager's Guide to Competitive Marketing Strategies, Second Edition
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies. Num Pages: 448 pages, 48 black & white tables. BIC Classification: KJC; KJMV7. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 28. Weight in Grams: 930. . 1999. 2nd Edition. hardcover. . . . . Seller Inventory # V9781574442342
Quantity: 2 available
Seller Image
Paley, N: Manager\ s Guide to Competitive Marketing Strategie
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Norton PaleyThe ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above a. Seller Inventory # 904351779
Quantity: 4 available
Seller Image
Manager's Guide to Competitive Marketing Strategies
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 608442-n
Quantity: 1 available
Stock Image
The Manager's Guide to Competitive Marketing Strategies, Second Edition
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies. Num Pages: 448 pages, 48 black & white tables. BIC Classification: KJC; KJMV7. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 28. Weight in Grams: 930. . 1999. 2nd Edition. hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9781574442342
Quantity: 2 available