Items related to Manager's Guide to Competitive Marketing Strategies
Synopsis
Provides information that can help managers focus their resources on today's marketing priorities and aggressively challenge their competitors for market share
"synopsis" may belong to another edition of this title.
Review
"The ultimate weapon in helping a company increase market share." -- Atlanta Journal
From the Publisher
Key Features
* Over 60 real life case studies reflecting topical issues of concern in today's climate
* A new 4-step technique to segment markets with greater precision
* Techniques for installing a competitive intelligence system and applying market research techniques effectively
* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies
* Step by step guidelines on how to write a Strategic Marketing Plan with detailed example
"About this title" may belong to another edition of this title.
- PublisherAmacom Books
- Publication date1989
- ISBN 10 0814459102
- ISBN 13 9780814459102
- BindingHardcover
- LanguageEnglish
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