Product Development (Over 10,000 results)

Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condition: Good.

Paperback. Condition: Good.

Paperback. Condition: Good. Many organizations develop their new products and services according to intuitive, informal methods. Substantial benefits can be obtained by upgrading these methods to formal alternatives. Improvements in product quality and significant reductions in time to market and development cost are reported as developers increase the maturity of their methods. However, organizations that imitate superficial aspects of formal systems while actually continuing informal development pay most of the costs of formality while receiving few of its benefits.…

Hardback. Condition: Good. More than 90 percent of innovation initiatives fail to achieve their return-on-investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate? Taking a case history approach, this book examines eight typical innovation blunders that continually doom new product development. From misjudging the market and dead-on-arrival products to fatal frugality and timetable tyranny, the author discusses not only why such mistakes occur but also the dire consequences to both investors and employees. Among the problems Hodock points to are breakdowns in the marketing research process, marketing dishonesty, lack of real-world preparation among newly graduated MBAs, CEOs under pressure to deliver unrealistic earning targets, clueless boards of directors, and the general absence of accountability. After analyzing each problem, Hodock emphasizes the lesson learned and concludes with a list of best practices for successful innovation. He shows how even modest improvements in the innovation process can double the bottom line for any company while making their shareholders more prosperous and happier. Hodock's incisive analysis and illuminating new approaches to successful development and marketing are must reading for students of business, seasoned corporate executives, and anyone interested in the future of American business.…

Condition: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

Hardback. Condition: Good. This text presents in a clear and detailed way, a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the industry trend to perform product design and development in cross-functional teams.…

Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

Paperback. Condition: Good. Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex problems. Yet little has been written to guide product managers through the transition in working with Agile teams and the numerous benefits that it affords. 'Agile Excellence for Product Managers' is a plain speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, release management, road mapping, creating and prioritizing a product backlog, documentation, product launches, organizational implications and more. It is a must read for product managers making the switch to Agile development as well as product owners and project managers looking for better ways to organize and lead in their companies.…

Hardback. Condition: Very Good. Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. Designed for graduate and senior undergraduate business, engineering and industrial design courses, this book uses integrative methodologies to facilitate problem-solving and decision-making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams. …

Paperback. Condition: Very Good. Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.…

Paperback. Condition: Good. Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.…

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Condition: Good. Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. Designed for graduate and senior undergraduate business, engineering and industrial design courses, this book uses integrative methodologies to facilitate problem-solving and decision-making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.…

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: Very Good. The authors argue that a company's capability to conceive and design quality prototypes which are rapidly available is increasingly the focal point of competition. Success is dependent on management's ability to integrate the marketing, manufacturing and design functions effectively.…

Condition: Good. The authors argue that a company's capability to conceive and design quality prototypes which are rapidly available is increasingly the focal point of competition. Success is dependent on management's ability to integrate the marketing, manufacturing and design functions effectively.…

hardcover. Condition: As New.

hardcover. Condition: Good. Ex Libris copy. May have library stickers and plastic covering. Good Clean copy. Minimal signs of wear. Any images shown are stock photographs and product may differ from what is shown.

hardcover. Condition: As New.

Hardback. Condition: Good.

paperback. Condition: Fair.

Paperback. Condition: Good. This guide for managers offers a proactive approach to the control of risk and provides explicit instructions for implementing risk- management measures. The book details a model of risk which is scalable to any size project or program, and outlines methods for identifying causes of risk, prioritizin.…

Paperback. Condition: Very Good. Unlock your product management potential and achieve breakthrough performance for your products and company If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Having performed technology assessments for over 200 companies, we have found the information and processes contained in this book to be outstanding and best practices. Rick Jennings, CISA, President, Assess-IT Geracie nails it with Take Charge Product Management. This book is a comprehensive guide to becoming a highly effective product manager. The book's format really brings home the tools and processes that are required to become a leader in any organization's product management function. Take Charge Product Management should be the new bible for all product managers Kevin Maguire, General Manager, Philips Healthcare Greg has done a wonderful job capturing the experience of being a product manager in an engaging and readable book. There are insights here that I would love to have had when I started, and still learned from after 15 years in product management Edgar MacBean, Vice President, Product Management, Pathway Genomics Geracie delivers an incredibly useful book with real-world insights, application points, and no fluff - every word is real-world. The unique format of a story line along with the practical and comprehensive guidance at each step of the story is like having an experienced product manager mentor guiding you every step of the way. Matt Jackson, Owner, Jackson Consulting, Inc. Take Charge Product Management is a must read for all product management and product marketing professionals. This book takes an often complicated job and provides clear direction. With its proven strategies and practical examples, product managers can maximize their return on investment and ensure their organization's success. Brad Morton, Senior Vice President, Product Management, Morehead Associates Reading this book, I relived my early days - finding my way as a new product manager. It made me wish there had been a practical guide available to navigate the practice of product management then. Take Charge Product Management is that practical guide for beginning product managers The substance of the book also provides seasoned professionals with a wealth of actionable information on the art and science of product management. David Murdock, Director, Consulting Services and Product Management at Quorum Health Resources A fast-paced and comprehensive approach to product management shedding needed light on the role, responsibilities, and job expectations, and providing the necessary tools for product managers to succeed. A fantastic read for executives looking to create a new product management organization and hire the right people for the job David Palkoner, Director of Product Management, Solucient, LLC. About the Author Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.…