Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality

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9780029055151: Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality

A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.

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Review:

H. Kent Bowen Ford Professor of Engineering, Massachusetts Institute of Technology Brings together the elements of best practice but also creates a complete conceptual model for the product development process valid for years to come. The numerous product examples, methods, exhibits, and tables will facilitate the book's use by educators, practitioners, and managers who will welcome the combination of broad concepts with specifics and how-to's.

About the Author:

Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. Wheelwright and Clark are co-authors with Robert H. Hayes of the best-selling Dynamic Manufacturing (Free Press, 1988).

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Wheelwright, Steven C.; Clark, Kim B.
Published by Free Press (1992)
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