A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.
"synopsis" may belong to another edition of this title.
Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School.
Wheelwright and Clark are co-authors with Robert H. Hayes of the best-selling Dynamic Manufacturing (Free Press, 1988).
"About this title" may belong to another edition of this title.
Seller: Orion Tech, Kingwood, TX, U.S.A.
hardcover. Condition: As New. Seller Inventory # 0029055156-1-37352099
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Very Good. The authors argue that a company's capability to conceive and design quality prototypes which are rapidly available is increasingly the focal point of competition. Success is dependent on management's ability to integrate the marketing, manufacturing and design functions effectively. Seller Inventory # 00102542102
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. The authors argue that a company's capability to conceive and design quality prototypes which are rapidly available is increasingly the focal point of competition. Success is dependent on management's ability to integrate the marketing, manufacturing and design functions effectively. Seller Inventory # 00084791726
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0029055156I2N00
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Condition: Good. The authors argue that a company's capability to conceive and design quality prototypes which are rapidly available is increasingly the focal point of competition. Success is dependent on management's ability to integrate the marketing, manufacturing and design functions effectively. Seller Inventory # CIN0029055156G
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Condition: Very Good. The authors argue that a company's capability to conceive and design quality prototypes which are rapidly available is increasingly the focal point of competition. Success is dependent on management's ability to integrate the marketing, manufacturing and design functions effectively. Seller Inventory # CIN0029055156VG
Seller: BookHolders, Towson, MD, U.S.A.
Condition: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Free Press Pub Date: 6/15/1992 Binding: Hardcover Pages: 364 First edition. Seller Inventory # 6631778