New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series) (Portable MBA (Wiley)) - Softcover
Synopsis
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
"synopsis" may belong to another edition of this title.
About the Author
ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.
From the Back Cover
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for New Product Development: Managing and Forecasting for...
Stock Image
New Product Development: Manag
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00103635809
Seller Image
New Product Development: Managing and Forecasting for Strategic Success (Portable MBA (Wiley))
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0471572268.VG
Stock Image
New Product Development: Managing and Forecasting for Strategic Success
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0471572268I4N00
Seller Image
New Product Development: Managing and Forecasting for Strategic Success (Portable MBA (Wiley))
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # 31URM800DZHW_ns
Stock Image
New Product Development : Managing and Forecasting for Strategic Success
Published by
Wiley & Sons, Incorporated, John, 1993
ISBN 10: 0471572268
ISBN 13: 9780471572268
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP61137302
Seller Image
New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series) (Portable MBA (Wiley))
Seller: BoundlessBookstore, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. First edition. Ex library. Light wear to boards. Content is clean and bright. Good complete DJ. Seller Inventory # 9999-99994541255
Buy Used
£ 4.20
£ 6.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
New Product Development: Managing and Forecasting for Strategic Success (Portable MBA (Wiley))
Seller: GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 32E5_1_0471572268
Stock Image
New Product Development: Managing and Forecasting for Strategic Success (Portable MBA (Wiley))
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00471572268-G
Stock Image
New Product Development: Managing and Forecasting for Strategic Success
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good in Very good dust jacket. First Edition. Seller Inventory # bing575hhh6321
Seller Image
New Product Development : Managing and Forecasting for Strategic Success
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 19246