Accelerating Innovation: Improving the Process of Product Development - Hardcover

Marvin L. Patterson; Sam Lightman

Hardcover

ISBN 10: 0442013787 ISBN 13: 9780442013783

Publisher: Van Nostrand Reinhold Company, 1993

Synopsis

With intense global competition jeopardizing the existence of even successful companies, managers are desperately seeking new ways to develop products that expand market share. Accelerating Innovation is the next stage in technological innovation and management. The book provides a total product development package for developing, managing, and operating a system of innovation that really works. Managers discover how to cope with the limited life span of today's products; anticipate changing consumer needs and desires; close the gap between new technology and products that apply it; bring leading-edge products to market fast; and enjoy higher * on investment. 6 x 9.

About this title

About the Author

MARVIN L. PATTERSON is Director of Corporate Engineering for Hewlett–Packard Company, a leading product innovator. He has been extensively involved in product development in the fields of Telemetry Drone Command and Control, Microwave Antennae Systems, and Digital Plotters. He is on the Board of Directors of the American National Standards Institute, and the Board of Trustees of the National Technological University. He is well known as a speaker on all areas of product development, and holds three U.S. patents. His papers have been published in technical journals such as IEEE Proceedings and the National Productivity Review.

Synopsis

Patterson, Director of Corporate Engineering for Hewlett-Packard, shows how successful, well-tested concepts from the manufacturing domain can be readil transferred to the needy world of new product development. Annotation copyri Book News, Inc. Portland, Or.

Edition details

• Publisher: Van Nostrand Reinhold Company
• Publication date: 1993
• Language: English
• ISBN 10: 0442013787
• ISBN 13: 9780442013783
• Binding: Hardcover
• Edition number: 1