Product Design and Development

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9780072296471: Product Design and Development

This book presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. It treats issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design.

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About the Author:

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania. Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

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Ulrich, Karl, Eppinger, Steven
Published by McGraw-Hill/Irwin (1999)
ISBN 10: 007229647X ISBN 13: 9780072296471
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Karl Ulrich, Steven Eppinger
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Karl Ulrich; Steven Eppinger
Published by McGraw-Hill/Irwin (1999)
ISBN 10: 007229647X ISBN 13: 9780072296471
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