Language: English
Published by Business Expert Press, 2010
ISBN 10: 1606490990 ISBN 13: 9781606490990
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Language: English
Published by Business Expert Press, 2010
ISBN 10: 1606490990 ISBN 13: 9781606490990
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Business Expert Press, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
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Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Business Expert Press, 2010
ISBN 10: 1606490990 ISBN 13: 9781606490990
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paperback. Condition: Good. Illustrated. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Language: English
Published by Business Expert Press 3/4/2019, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. An Overview of the Public Relations Function, Second Edition. Book.
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Language: English
Published by MP-BEP Business Expert Press, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
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Language: English
Published by Business Expert Press, US, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Second Edition. This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management ("RACE"). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
Language: English
Published by Business Expert Press, Sterling Forest, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (RACE). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics. Examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Business Expert Press, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 2nd revised edition. 196 pages. 8.98x5.98x0.47 inches. In Stock.
Language: English
Published by Business Expert Press, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
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Language: English
Published by Business Expert Press, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
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Language: English
Published by Business Expert Press 2019-03-04, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
Seller: Chiron Media, Wallingford, United Kingdom
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£ 27.25
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Language: English
Published by McGraw-Hill Professional|Business Expert Press, 2010
ISBN 10: 1606490990 ISBN 13: 9781606490990
Seller: moluna, Greven, Germany
Kartoniert / Broschiert. Condition: New. Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in th.
Language: English
Published by Business Expert Press, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
Seller: moluna, Greven, Germany
Condition: New. Examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic p.
Language: English
Published by Business Expert Press, Sterling Forest, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
Seller: AussieBookSeller, Truganina, VIC, Australia
Paperback. Condition: new. Paperback. This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (RACE). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics. Examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Language: English
Published by Business Expert Press Apr 2010, 2010
ISBN 10: 1606490990 ISBN 13: 9781606490990
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Neuware - This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful.
Language: English
Published by Business Expert Press, US, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. Second Edition. This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management ("RACE"). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
Language: English
Published by Business Expert Press, 2010
ISBN 10: 1606490990 ISBN 13: 9781606490990
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. Print on Demand pp. 204.
Seller: Majestic Books, Hounslow, United Kingdom
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Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. Print on Demand pp. 198 2nd edition NO-PA16APR2015-KAP.
Language: English
Published by Business Expert Press, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 2nd revised edition. 196 pages. 8.98x5.98x0.47 inches. In Stock. This item is printed on demand.
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. PRINT ON DEMAND pp. 198.
Language: English
Published by Business Expert Press, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
£ 22.36
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Add to basketPaperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Language: English
Published by Business Expert Press, 2019
ISBN 10: 1949443663 ISBN 13: 9781949443660
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management ('RACE'). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.