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Master Class Brand Planning (32 results)
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hardcover. Condition: Good.
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Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Condition: good. Signs of wear and consistent use.
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A Master Class in Brand Planning: The Timeless Works of Stephen King
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
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Hardcover. Condition: new. New Copy. Customer Service Guaranteed.
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Condition: As New. Unread book in perfect condition.
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A Master Class in Brand Planning
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: New. Satisfaction Guaranteed or your money back.
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A Master Class in Brand Planning: The Timeless Works of Stephen King
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 39.67
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Master Class in Brand Planning : The Timeless Works of Stephen King
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Condition: New. pp. xliii + 351 Illus.
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Master Class in Brand Planning : The Timeless Works of Stephen King
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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A Master Class in Brand Planning: The Timeless Works of Stephen King
Language: English
Published by John Wiley & Sons Inc, 2007
ISBN 10: 0470517913 ISBN 13: 9780470517918
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
Condition: New. In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. Editor(s): Lannon, Judie; Baskin, Merry. Num Pages: 396 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 250 x 166 x 28. Weight in Grams: 818. . 2007. 1st Edition. Hardcover. . . . .
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A Master Class in Brand Planning: The Timeless Works of Stephen King
Language: English
Published by John Wiley & Sons Inc, 2007
ISBN 10: 0470517913 ISBN 13: 9780470517918
Condition: New. In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. Editor(s): Lannon, Judie; Baskin, Merry. Num Pages: 396 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 250 x 166 x 28. Weight in Grams: 818. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
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Condition: New. pp. xliii + 351.
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Condition: New. Every planner needs this book - and the brave ones will give it to their clients, too. (Admap, November 2007) A valuable reference book for today s practitioners, as well as a unique source of sophisticated, contemporary thinking. (Retail & Leisure Inter.
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A Master Class In Brand Planning The Timeless Works of Stephen King
Language: English
Published by John Wiley & Sons Inc, 2007
ISBN 10: 0470517913 ISBN 13: 9780470517918
Hardcover. Condition: Brand New. 1st edition. 396 pages. 9.75x6.75x1.00 inches. In Stock.
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A Master Class in Brand Planning
Language: English
Published by John Wiley & Sons Dez 2007, 2007
ISBN 10: 0470517913 ISBN 13: 9780470517918
Buch. Condition: Neu. Neuware - 'What is a Brand ' by Stephen King was one of the most influential pieces of work ever and has had a lasting influence on the way in which I think about brands. A few years ago I had the extraordinary experience of re-visiting the video of it made by Stephen and Jeremy Bullmore and the stunning thing was how prescient they had been some thirty years previously. Indeed, the only thing they had not foreseen was the internet - everything else they got right.--Hamish Pringle, Director General, IPAMartin Mayer, the well-known investigative journalist, has described the present-day American advertising business more accurately than any other writer. He did this in his book Whatever Happened to Madison Avenue Advertising in the '90s. I quote from page 191: 'Thompson in London had become what Ogilvy was the first to call 'a teaching hospital,' where the researcher Stephen King developed philosophies of branding that were carried to America by John Philip Jones and Timothy Joyce.'There is very little doubt today that branding is at the top of most marketing professionals' minds in the United States. But 'top of mind' is not quite the same as 'in the bloodstream.' Packaged goods advertisers in the United States are currently forced to spend three timesas much money below the line on price cutting, as above the line on brand-building media advertising. It is to be hoped that the book of Stephen's papers will inject a powerful serum into the bloodstream of American marketers, to help them develop a strategic response to the power of the retail trade which is at the moment debilitating and even emasculating many American brands.--John Philip Jones, Professor, S.I. Newhouse School of Public Communications, Syracuse University, New York, USAKing's relentless thirst to understand, rigour of questioning and breadth of learning remain an inspiration. A profoundly rewarding, and rather humbling read.--Adam Morgan, author of Eat the Big Fish, and The Pirate InsideIn a world of greasers and drama queens, Stephen King was the still small voice of reason. Ever polite and ever intelligent, his analysis provided real insights. We all learned from him and this book should enable many more to do so.--Tim Ambler, MA (Oxford) SM (MIT), Senior Fellow, Marketing, LBSStephen was a great interpreter of research and a great judge of when to use specific methodologies whether they were qualitative or quantitative. He was comfortable with both. He was and remains a very great inspiration to market researchers in companies and in research and ad agencies. Dr Liz Nelson OBEKing writes of our industry, at its best, representing 'Creative imagination subjected to critical control.' He could have been describing his own mind and approach, which have inspired generations of brand managers and planners and remain deeply relevant today. This book should be required reading for everyone entering the business, and serve as a reminder to the rest of us that however high we think we have set our standards, they are probably not high enough.--Jon Steel, Planning Director, WPP.
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Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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A Master Class in Brand Planning (Hardcover)
Language: English
Published by John Wiley & Sons Inc, New York, 2007
ISBN 10: 0470517913 ISBN 13: 9780470517918
First Edition Print on Demand
Hardcover. Condition: new. Hardcover. In 1988, on Stephen Kings retirement JWT published The King Papers a small collection of Stephen Kings published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen Kings most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in todays more complex media environment. The book will serve as a valuable reference book for todays practitioners, as well as a unique source of sophisticated, contemporary thinking. In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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A Master Class In Brand Planning The Timeless Works of Stephen King
Language: English
Published by John Wiley & Sons Inc, 2007
ISBN 10: 0470517913 ISBN 13: 9780470517918
Hardcover. Condition: Brand New. 1st edition. 396 pages. 9.75x6.75x1.00 inches. In Stock. This item is printed on demand.
