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  • Language: English

    Published by Cambridge University Press, 2024

    1108727131 / 9781108727136

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  • Language: English

    Published by Cambridge University Press, 2024

    1108727131 / 9781108727136

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  • Language: English

    Published by Cambridge University Press, 2024

    1108727131 / 9781108727136

    • Softcover

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  • Language: English

    Published by Cambridge University Press, GB, 2024

    1108727131 / 9781108727136

    • Softcover

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    Paperback. Condition: New. The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.…

  • Language: English

    Published by Cambridge University Press, 2024

    1108727131 / 9781108727136

    • Softcover

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  • Language: English

    Published by Cambridge University Press, 2024

    1108727131 / 9781108727136

    • Softcover

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  • Language: English

    Published by Cambridge University Press, 2024

    1108727131 / 9781108727136

    • Softcover

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  • Language: English

    Published by Cambridge University Press, 2024

    1108727131 / 9781108727136

    • Softcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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  • Language: English

    Published by Cambridge University Press Mär 2024, 2024

    1108727131 / 9781108727136

    • Softcover

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    Taschenbuch. Condition: Neu. Neuware - The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.…

  • Language: English

    Published by Cambridge University Press, GB, 2024

    1108727131 / 9781108727136

    • Softcover

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    Paperback. Condition: New. The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.…

  • Language: English

    Published by Cambridge University Press, 2021

    1108480195 / 9781108480192

    • Hardcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Cambridge University Press, 2021

    1108480195 / 9781108480192

    • Hardcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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  • Language: English

    Published by Cambridge University Press, 2021

    1108480195 / 9781108480192

    • Hardcover

    Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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  • Language: English

    Published by Cambridge University Press CUP, 2021

    1108480195 / 9781108480192

    • Hardcover

    Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle

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  • Language: English

    Published by CAMBRIDGE, 2021

    1108480195 / 9781108480192

    • Hardcover

    Seller: moluna, Greven, Germanymoluna

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    Condition: New. This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, rese.

  • Language: English

    Published by Cambridge University Press, 2021

    1108480195 / 9781108480192

    • Hardcover

    Seller: Revaluation Books, Exeter, United KingdomRevaluation Books

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  • Language: English

    Published by Cambridge University Press Mär 2021, 2021

    1108480195 / 9781108480192

    • Hardcover

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    Buch. Condition: Neu. Neuware - The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.…

  • Language: English

    Published by Cambridge University Press, 2024

    1108727131 / 9781108727136

    • Softcover
    • Print on Demand

    Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE

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    Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

  • Language: English

    Published by Cambridge University Press, Cambridge, 2024

    1108727131 / 9781108727136

    • Softcover
    • Print on Demand

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    Paperback. Condition: new. Paperback. The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment. This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Language: English

    Published by Cambridge University Press, 2021

    1108480195 / 9781108480192

    • Hardcover
    • Print on Demand

    Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE

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    Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

  • Language: English

    Published by Cambridge University Press, Cambridge, 2021

    1108480195 / 9781108480192

    • Hardcover
    • Print on Demand

    Seller: CitiRetail, Stevenage, United KingdomCitiRetail

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    Hardcover. Condition: new. Hardcover. The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment. This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Language: English

    Published by Cambridge University Press, 2021

    1108480195 / 9781108480192

    • Hardcover
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  • Language: English

    Published by Cambridge University Press, 2021

    1108480195 / 9781108480192

    • Hardcover
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    Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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