Innovating for the Middle of the Pyramid in Emerging Countries

Language: English

Published by Cambridge University Press Mär 2024, 2024

1108727131 / 9781108727136

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Neuware - The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.

Seller Inventory # 9781108727136

Title
Innovating for the Middle of the Pyramid in Emerging Countries
Author
Alvaro Cuervo-Cazurra
Publisher
Cambridge University Press Mär 2024
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1108727131
ISBN 13
9781108727136
Item weight
544 grams
Dimensions
229x152x21 mm

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