Handbook Augmented Reality (102 results)

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Paperback. Condition: New. The proliferation of virtual and augmented reality technologies into society raise significant questions for judges, legal institutions, and policy makers. For example, when should activities that occur in virtual worlds, or virtual images that are projected into real space (that is, augmented reality), count as protected First Amendment 'speech'? When should they instead count as a nuisance or trespass? Under what circumstances would the copying of virtual images infringe intellectual property laws, or the output of intelligent virtual avatars be patentable inventions or works of authorship eligible for copyright? And when should a person (or computer) face legal consequences for allegedly harmful virtual acts?The Research Handbook on the Law of Virtual and Augmented Reality addresses these questions and others, drawing upon free speech doctrine, criminal law, the law of data protection and privacy, and of jurisdiction, as well as upon potential legal rights for increasingly intelligent virtual avatars in VR worlds. The Handbook offers a comprehensive look at challenges to various legal doctrines raised by the emergence - and increasing use of - virtual and augmented reality worlds, and at how existing law in the USA, Europe, and other jurisdictions might apply to these emerging technologies, or evolve to address them. It also considers what legal questions about virtual and augmented reality are likely to be important, not just for judges and legal scholars, but also for the established businesses and start-ups that wish to make use of, and help shape, these important new technologies.This comprehensive Research Handbook will be an invaluable reference to those looking to keep pace with the dynamic field of virtual and augmented reality, including students and researchers studying intellectual property law as well as legal practitioners, computer scientists, engineers, game designers, and business owners.Contributors include: W. Barfield, P.S. Berman, M.J. Blitz, S.J. Blodgett-Ford, J. Danaher, W. Erlank, J.A.T. Fairfield, J. Garon, G. Hallevy, B. Lewis, H.Y.F. Lim, C. Nwaneri, S.R. Peppet, M. Risch, A.L. Rossow, J. Russo, M. Supponen, A.M. Underhill, B.D. Wassom, A. Williams, G. Yadin.…

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Taschenbuch. Condition: Neu. Neuware - Exploring Augmented Reality in Marketing: A Marketer's Handbook authored by Dr.V.Pattammal, provides a comprehensive and practical understanding of how Augmented Reality (AR) is transforming modern marketing and customer experiences. The handbook is designed for managers, corporate leaders, marketers, management consultants, and professionals seeking to develop knowledge, skills, and strategic capabilities in AR-enabled marketing. It explains the evolution of AR, the technologies that enable it, its major applications, strategic objectives, consumer behavior implications, and its role across the consumer decision journey.The handbook examines practical applications such as virtual try-ons, product visualization, interactive advertising, AR packaging, retail experiences, social-media filters, virtual showrooms, experiential campaigns, and location-based marketing. It demonstrates how AR can improve customer engagement, product understanding, personalization, purchase confidence, brand experience, and omnichannel integration. It also emphasizes the importance of measuring AR effectiveness through engagement, conversion, customer and financial metrics.A distinctive feature of the handbook is its focus on both Indian and global business contexts, supported by examples, case studies, activities, assignments, and strategic exercises. It addresses important challenges including development costs, technical limitations, customer adoption, privacy, content quality, measurement difficulties, and ethical considerations.The handbook ultimately positions AR not merely as an advertising technology but as a customer-experience and strategic marketing tool. It provides marketers with frameworks for identifying customer problems, designing AR experiences, establishing KPIs, evaluating investment feasibility, managing risks and developing implementation roadmaps.…

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Hardback. Condition: New. Augmented and Virtual Reality are revolutionizing present and future technologies: these are the fastest growing and most fascinating areas of technologies at present. This book aims to provide insight into the theory and applications of Augmented and Virtual Reality to multiple technologies such as IoT (Internet of Things), ML (Machine Learning), AI (Artifi cial Intelligence), Healthcare and Education.…

Hardcover. Condition: new. Hardcover. Augmented and Virtual Reality are revolutionizing present and future technologies: these are the fastest growing and most fascinating areas of technologies at present. This book aims to provide insight into the theory and applications of Augmented and Virtual Reality to multiple technologies such as IoT (Internet of Things), ML (Machine Learning), AI (Artifi cial Intelligence), Healthcare and Education. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Paperback. Condition: New. The proliferation of virtual and augmented reality technologies into society raise significant questions for judges, legal institutions, and policy makers. For example, when should activities that occur in virtual worlds, or virtual images that are projected into real space (that is, augmented reality), count as protected First Amendment 'speech'? When should they instead count as a nuisance or trespass? Under what circumstances would the copying of virtual images infringe intellectual property laws, or the output of intelligent virtual avatars be patentable inventions or works of authorship eligible for copyright? And when should a person (or computer) face legal consequences for allegedly harmful virtual acts?The Research Handbook on the Law of Virtual and Augmented Reality addresses these questions and others, drawing upon free speech doctrine, criminal law, the law of data protection and privacy, and of jurisdiction, as well as upon potential legal rights for increasingly intelligent virtual avatars in VR worlds. The Handbook offers a comprehensive look at challenges to various legal doctrines raised by the emergence - and increasing use of - virtual and augmented reality worlds, and at how existing law in the USA, Europe, and other jurisdictions might apply to these emerging technologies, or evolve to address them. It also considers what legal questions about virtual and augmented reality are likely to be important, not just for judges and legal scholars, but also for the established businesses and start-ups that wish to make use of, and help shape, these important new technologies.This comprehensive Research Handbook will be an invaluable reference to those looking to keep pace with the dynamic field of virtual and augmented reality, including students and researchers studying intellectual property law as well as legal practitioners, computer scientists, engineers, game designers, and business owners.Contributors include: W. Barfield, P.S. Berman, M.J. Blitz, S.J. Blodgett-Ford, J. Danaher, W. Erlank, J.A.T. Fairfield, J. Garon, G. Hallevy, B. Lewis, H.Y.F. Lim, C. Nwaneri, S.R. Peppet, M. Risch, A.L. Rossow, J. Russo, M. Supponen, A.M. Underhill, B.D. Wassom, A. Williams, G. Yadin.…

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