Consumer Behavior Managerial Decision (28 results)

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  • Language: English

    Published by Pearson College Div, 2001

    0130916021 / 9780130916020

    • Hardcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Good

    £ 11.55

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    Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Pearson College Div, 2001

    0130916021 / 9780130916020

    • Hardcover

    Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-

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    Condition: Used - Very good

    £ 12.19

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    Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.

  • Language: English

    Published by Pearson College Div, 2001

    0130916021 / 9780130916020

    • Hardcover

    Seller: medimops, Berlin, Germanymedimops

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    Condition: Used - Good

    £ 3.86

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    Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

  • Language: English

    Published by SP ADDISON WESLEY (LPE)

    9321001999 / 9789321001996

    • Softcover

    Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-

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    Condition: Used - Very good

    £ 14.81

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    Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.

  • Condition: Used - Very good

    £ 6.53

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    Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

  • Language: English

    Published by Prentice Hall, 2002

    0130916021 / 9780130916020

    • Hardcover

    Seller: Anybook.com, Lincoln, United KingdomAnybook.com

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    Condition: Used - Good

    £ 2.50

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    Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780130916020.

  • Language: English

    Published by Prentice Hall, 2002

    0130916021 / 9780130916020

    • Hardcover

    Seller: Anybook.com, Lincoln, United KingdomAnybook.com

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    Condition: Used - Good

    £ 2.50

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    Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780130916020.

  • Language: English

    Published by Addison-wesley, 1999

    0321001990 / 9780321001993

    • Hardcover

    Seller: Anybook.com, Lincoln, United KingdomAnybook.com

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    Condition: Used - Fair

    £ 2.50

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    Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:0321001990.

  • Language: English

    Published by Pearson, 2001

    0131227955 / 9780131227958

    • Softcover

    Seller: Ammareal, Morangis, FranceAmmareal

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    Condition: Used - Fine

    Original price: £ 3.08
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    Current price: £ 2.78

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    Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.

  • Language: English

    Published by Prentice Hall, Upper Saddle River, NJ, 2001

    0130916021 / 9780130916020

    • Hardcover

    Seller: Lost Books, AUSTIN, TX, U.S.A.Lost Books

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    Condition: Used - Fair

    £ 23.84

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    Hard cover. Condition: Fair. 2nd ed. 528 p. Audience: General/trade.

  • Language: English

    Published by SP ADDISON WESLEY (LPE)

    9321001999 / 9789321001996

    • Softcover

    Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.

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    Condition: New

    £ 34.86

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    Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

  • Language: English

    Published by SP ADDISON WESLEY (LPE)

    9321001999 / 9789321001996

    • Softcover

    Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International

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    Condition: New

    £ 34.86

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    Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

  • Language: English

    Published by SP ADDISON WESLEY (LPE)

    9321001999 / 9789321001996

    • Softcover

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: Used

    £ 37.61

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    Condition: Used.

  • Language: English

    Published by SP ADDISON WESLEY (LPE)

    9321001999 / 9789321001996

    • Softcover

    Seller: Books Puddle, New York, NY, U.S.A.Books Puddle

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    Condition: Used

    £ 42.70

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    Condition: Used.

  • Language: English

    Published by SP ADDISON WESLEY (LPE)

    9321001999 / 9789321001996

    • Softcover

    Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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    Condition: Used

    £ 40.29

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    Condition: Used.

  • Language: English

    Published by Prentice Hall, 2001

    8120322215 / 9788120322219

    • Softcover

    Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book

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    Association member: ABAAILAB

    Condition: Used - Good

    £ 56.70

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    Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

  • Language: English

    Published by Prentice Hall, Upper Saddle River, NJ, 2001

    0130916021 / 9780130916020

    • Hardcover

    Seller: Lost Books, AUSTIN, TX, U.S.A.Lost Books

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    Condition: Used - Good

    £ 57.67

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    Hard cover. Condition: Good. 2nd ed. 528 p. Audience: General/trade.

  • Condition: New

    £ 62.29

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    Condition: New.

  • Language: English

    Published by Prentice Hall, 2001

    8120322215 / 9788120322219

    • Softcover

    Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.Goodwill of Silicon Valley

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    Condition: Used - Very good

    £ 59.81

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    Condition: very_good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in very good condition! The cover and any other included accessories are also in very good condition showing some minor use. The spine is straight, there are no rips tears or creases on the cover or the pages.

  • Language: English

    Published by Pearson College Div, 2001

    0130916021 / 9780130916020

    • Hardcover

    Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd

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    Condition: New

    £ 78.08

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    Hardcover. Condition: New. In shrink wrap. Looks like an interesting title.

  • Language: English

    Published by GRIN Verlag, GRIN Verlag, 2011

    3656079757 / 9783656079750

    • Softcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    £ 46.77

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    Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, Maharshi Dyanand Saraswati University, Ajmer (Department of Management Studies), course: Marketing, language: English, abstract: Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer behavior for marketers. Brand awareness is the potential capacity that a consumer has of recognizing or recalling the name of the brand as an offer of a certain category of product. Brand awareness is a dimension of brand equity that affects the decisions of the consumer both at the affective level and the behavior level. Presumably, marketers expect that brand awareness will keep the brand in the consumer's evoked set while consumer decides about the brand for consumption. Brand awareness favors the creation of brand image.

  • Language: English

    Published by Addison-Wesley, 1998

    0321001990 / 9780321001993

    • Hardcover

    Seller: Mispah books, Redhill, SURRE, United KingdomMispah books

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    Condition: Used - As new

    £ 99.00

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    Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

  • Language: English

    Published by GRIN Verlag, 2011

    3656079757 / 9783656079750

    • Softcover

    Seller: Mispah books, Redhill, SURRE, United KingdomMispah books

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    Condition: Used - As new

    £ 134.00

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    Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

  • Language: English

    Published by Springer, 2025

    3031959205 / 9783031959202

    • Hardcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    £ 198.47

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    Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.

  • Language: English

    Published by Palgrave Macmillan, 2019

    3030119106 / 9783030119102

    • Hardcover

    Seller: Mispah books, Redhill, SURRE, United KingdomMispah books

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    £ 224.00

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    Hardcover. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

  • Language: English

    Published by GRIN Verlag Dez 2011, 2011

    3656079757 / 9783656079750

    • Softcover
    • Print on Demand

    Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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    Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, Maharshi Dyanand Saraswati University, Ajmer (Department of Management Studies), course: Marketing, language: English, abstract: Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer behavior for marketers. Brand awareness is the potential capacity that a consumer has of recognizing or recalling the name of the brand as an offer of a certain category of product. Brand awareness is a dimension of brand equity that affects the decisions of the consumer both at the affective level and the behavior level. Presumably, marketers expect that brand awareness will keep the brand in the consumer's evoked set while consumer decides about the brand for consumption. Brand awareness favors the creation of brand image. 344 pp. Englisch.

  • Language: English

    Published by GRIN Verlag, GRIN Verlag Dez 2011, 2011

    3656079757 / 9783656079750

    • Softcover
    • Print on Demand

    Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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    Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, Maharshi Dyanand Saraswati University, Ajmer (Department of Management Studies), course: Marketing, language: English, abstract: Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer behavior for marketers. Brand awareness is the potential capacity that a consumer has of recognizing or recalling the name of the brand as an offer of a certain category of product. Brand awareness is a dimension of brand equity that affects the decisions of the consumer both at the affective level and the behavior level. Presumably, marketers expect that brand awareness will keep the brand in the consumer¿s evoked set while consumer decides about the brand for consumption. Brand awareness favors the creation of brand image.Books on Demand GmbH, Überseering 33, 22297 Hamburg 344 pp. Englisch.

  • Language: English

    Published by GRIN Verlag, 2011

    3656079757 / 9783656079750

    • Softcover
    • Print on Demand

    Seller: preigu, Osnabrück, Germanypreigu

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    Taschenbuch. Condition: Neu. An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations | Pradeep Kautish | Taschenbuch | 344 S. | Englisch | 2011 | GRIN Verlag | EAN 9783656079750 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.