Synopsis
Contents are same as US/UK editions. In today's complex and extremely competitive market place, critical thinking and strong problem-solving and decision-making skills are so crucial for anyone who wants to be an effective manager. And this book is designed to help students attain these skills. It is written with a scientific perspective which instills the habit of critical thinking towards making better decision in a given situation. The book begins with a discussion on how consumers acquire, remember and use information about products and services (Section I), and then it progresses to provide a detailed description on persuasion and influence (Section II). Finally, the book concludes with the most significant aspect - managerial decision making (Section III). The text ably guides the students in applying the marketing tools and principles available to them. In addition, it explains common decision-making biases and errors, and offers tools and strategies for preventing such errors from occurring.
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Consumer Behavior and Managerial Decision Making
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in very good condition! The cover and any other included accessories are also in very good condition showing some minor use. The spine is straight, there are no rips tears or creases on the cover or the pages. Seller Inventory # GWSVV.8120322215.VG