Consumer Behavior and Managerial Decision Making

3.71 avg rating
( 7 ratings by Goodreads )
 
9780130916020: Consumer Behavior and Managerial Decision Making

For Consumer Behavior, Buyer Behavior, and high-level undergraduate or MBA courses.

Scientific, sophisticated, yet readable. Kardes approaches the subject of consumer behavior by using a rigorous scientific orientation, and presents his material in three overlapping sections: basic concepts, persuasion, and managerial decision making. Thus, the text discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.

"synopsis" may belong to another edition of this title.

About the Author:

Frank R. Kardes is a Professor of Marketing at the University of Cincinnati and a former faculty member of the Sloan School of Management at MIT. His research focuses on a wide range of topics in consumer psychology and product management&151;including consumer judgment and inference processes, persuasion and advertising, the pioneering brand advantage, and judgment based on limited evidence. His research has appeared in many leading scientific journals, and he is frequently invited to present his research at leading universities throughout the world (including Wharton, INSEAD, Hong Kong University of Science and Technology, and the London Business School). He serves on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, International Quarterly Journal of Marketing, and Marketing Letters. Dr. Kardes is a former Co-Editor of the Journal of Consumer Psychology, and Advances in Consumer Research, and is currently an Associate Editor of the Journal of Consumer Research. Dr. Kardes is a former President of the Society for Consumer Psychology and is a Fellow of the American Psychological Association, the American Psychological Society, the Society for Consumer Psychology, and the Society for Personality and Social Psychology.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Kardes, Frank R
Published by Prentice Hall (2001)
ISBN 10: 0130916021 ISBN 13: 9780130916020
New Hardcover Quantity Available: 1
Seller
Solr Books
(Skokie, IL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000535474

More Information About This Seller | Ask Bookseller a Question

Buy New
59.15
Convert Currency

Add to Basket

Shipping: 3.09
Within U.S.A.
Destination, Rates & Speeds

2.

Kardes, Frank R
Published by Prentice Hall (2001)
ISBN 10: 0130916021 ISBN 13: 9780130916020
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. Bookseller Inventory # P110130916021

More Information About This Seller | Ask Bookseller a Question

Buy New
83.53
Convert Currency

Add to Basket

Shipping: 2.31
Within U.S.A.
Destination, Rates & Speeds

3.

Frank R. Kardes
ISBN 10: 0130916021 ISBN 13: 9780130916020
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801309160201.0

More Information About This Seller | Ask Bookseller a Question

Buy New
111.35
Convert Currency

Add to Basket

Shipping: 3.09
Within U.S.A.
Destination, Rates & Speeds

4.

Kardes, Frank R
Published by Prentice Hall (2001)
ISBN 10: 0130916021 ISBN 13: 9780130916020
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2001. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-005-12-3396103

More Information About This Seller | Ask Bookseller a Question

Buy New
122.35
Convert Currency

Add to Basket

Shipping: 7.73
Within U.S.A.
Destination, Rates & Speeds