Consumer Behavior Business Administration (13 results)
Language: English
Published by China Renmin University Press Pub. Date: 2010 - 07, 2010
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Soft cover. Condition: New. Language:English.Author:MAI KE ER R SUO LUO MEN (MichaelR.Solomon).Binding:Soft cover.Publisher:China Renmin University Press Pub. Date: 2010 - 07.
Language: English
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2017-07-01 Publisher: Shanghai Jiaotong University Press.
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Language: English
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paperback. Condition: New. Paperback. Pub Date: 398 Language: Chinese. English Publisher: Renmin University of China Consumer Behavior (English version. 12th Edition) Business Management Classic Series Marketing Series is consumers Classics in the field of behavioral areas. Consumer behavior (English version. 12th edition) indus…trial and commercial management .
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Add to basketpaperback. Condition: Good. Consumer Behavior (8th edition. Business Administration Classic Renditions Marketing Series).
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-2-1 Pages: 129 Publisher: Tsinghua University Press author A Commercial on the basis of years of teaching and research. through the principles of modern psychology systematic and comprehensive study of consumer behavior used to reconstruct consumer behavior Di…scipline System. This consumer behavior on the one hand to strengthen the basic concepts. principles and case studies related to Trinity. complement each other. complementary harmony. the logica.
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paperback. Condition: New. Paperback. Pub Date: 2017-03-01 Pages: 451 Language: Chinese Publisher: tsinghua university press consumer behavior is there a discussion of consumer behavior from the strategy of teaching material. this book is the 10th edition of this work.1 version released in 1978. focus on consumer behavior in the… planning. development and implementation of marketing strategy.
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paperback. Condition: New. Language:Chinese.Pages Number: 506 Publisher: People's University of Pub. Date :2011-5-1. Since the early 1978 version of the book began to focus on consumer behavior research and application of knowledge in marketing strategy planning. development and implementation. 10 version is still the continuati…on of this feature. everywhere around the purpose of consumer behavior research to start a service in need of marketing strategy. marketing strategy for the development of consumer behavior in h.
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paperback. Condition: New. Paperback. Pub Date :2014-01-01 Pages: 399 Language: Chinese Publisher: China Renmin University Press' Classic Renditions of Business Administration & Marketing Series: Consumer Behavior (10th Edition) is the field of consumer behavior classics. but also to the field of consumer behavior theory and the… international forefront of China's domestic practice of combining seminal works. 10th edition followed the consumer Roulette framework. the book consists of 17 chapters streamlined to 14 chapte.
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 432 Publisher: Renmin University of China Press Since the early edition of 1978. this book has focused on strategic applications based on understanding consumer behavior.?Each chapter of the book starts with a practical case. discusses it based on… new empirical data. and is accompanied by a marketing practice application guide.?The 12th edition is divided into 5 chapters. focusing on the impact of new technologies and network practices. .
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2017-01-01 Pages: $number Publisher: Chinese People's University Press content features this book is a classic in consumer behavior. It is also a pioneering work combining the international frontier Theory of consumer behavior with Chinese native practice. The 10th… edition follows the Consumer roulette framework. the entire book is streamlined from chapter 17 to .
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Consumer Behavior (2nd Edition)/Business Administration Classic Translation CollectionMarketing Series(Chinese Edition)
FU LAN KE KA DE SI . MA LI YA KE LONG LAI . TUO MA SI KE LAI YIN . JIN YU YI
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paperback. Condition: New. Paperback. Pub Date: 2018-10-01 Pages: 384 Language: Chinese Publisher: China Renmin University Press Consumer Behaviour (2nd Edition)/Business Administration Classic Translation Collection Marketing Series Consumer-centric. Strategically oriented. it is divided into four parts: consumer behavior and m…arketing strategy. consumer information processing. consumer decision-making. consumer's social influence and marketers contemporary strategy. It is obtained between theoretical concepts. resear.
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paperback. Condition: New. Language:Chinese.Pages Number: 148 Publisher: Huazhong Pub. Date :2011-08-01 version 1. Chiang Kan edited B2C multi-channel consumer behavior research is about the B2C multi-channel marketing environment. consumer channel evaluation and channel preferences. online consumer behavior theory of the relati…onship. B2C multi-channel consumer behavior research from behavioral economics. customer value theory and the theory of social exchange theory. through an rational guidelines for consumers and r.
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