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Consumer Behavior (2nd Edition)/Business Administration Classic Translation CollectionMarketing Series(Chinese Edition)
ISBN 10: 7300262457
ISBN 13: 9787300262451
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Pub Date: 2018-10-01 Pages: 384 Language: Chinese Publisher: China Renmin University Press Consumer Behaviour (2nd Edition)/Business Administration Classic Translation Collection Marketing Series Consumer-centric. Strategically oriented. it is divided into four parts: consumer behavior and marketing strategy. consumer information processing. consumer decision-making. consumer's social influence and marketers contemporary strategy. It is obtained between theoretical concepts. resear. Seller Inventory # NS072868