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Classic Renditions Business Administration Marketing Series: Consumer Behavior (first edition 10)(Chinese Edition) - Softcover
Synopsis
本书是消费者行为学领域的经典著作，也是将消费者行为学领域的国际前沿理论与中国本土实践相结合的开创性著作。 第10版沿袭“消费者轮盘”框架，全书由17章精简至14章。第10版强烈关注社会化媒体对消费者行为的深刻影响，大幅增加了互联网及新媒体环境下消费者行为领域的最新研究成果，突出呈现了新的网络环境下出现的不同于传统的消费者行为特征。全面更新了第8版中的本土案例和每一章的引例，本土案例精选近年来的热点营销和消费事件，引例则描绘了消费者的亲身体验，以充分反映营销中的关键趋势及其对消费者行为的具体影响。 《消费者行为学（第10版）》的内容变化是更加重要且更有意义的。第10版是一个重要的转折点，它发出了强烈的信号：一个全新的消费者行为时代已经到来！
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Classic Renditions Business Administration Marketing Series: Consumer Behavior (first edition 10)(Chinese Edition)
Published by
China Renmin University Press, 2014
ISBN 10: 7300182496
ISBN 13: 9787300182490
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback. Pub Date :2014-01-01 Pages: 399 Language: Chinese Publisher: China Renmin University Press' Classic Renditions of Business Administration & Marketing Series: Consumer Behavior (10th Edition) is the field of consumer behavior classics. but also to the field of consumer behavior theory and the international forefront of China's domestic practice of combining seminal works. 10th edition followed the consumer Roulette framework. the book consists of 17 chapters streamlined to 14 chapte. Seller Inventory # BX043049