Consumer Behavior (12th Edition) (Business Administration Classic Translation CollectionMarketing Series)(Chinese Edition) - Softcover
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Language:Chinese.paperback.Pub Date:2021-06-01.publisher:China Renmin University Press.description:Paperback. Pub Date: 2021-06-01 Pages: 432 Publisher: Renmin University of China Press Since the early edition of 1978. this book has focused on strategic applications based on understanding consumer behavior.?Each chapter of the book starts with a p
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Consumer Behavior (12th Edition) (Business Administration Classic Translation CollectionMarketing Series)(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 432 Publisher: Renmin University of China Press Since the early edition of 1978. this book has focused on strategic applications based on understanding consumer behavior.?Each chapter of the book starts with a practical case. discusses it based on new empirical data. and is accompanied by a marketing practice application guide.?The 12th edition is divided into 5 chapters. focusing on the impact of new technologies and network practices. . Seller Inventory # NV049447