Consumer Behavior by Ang Man (6 results)

paperback. Condition: New. Language:Chinese.Consumer Behavior (11th Edition).

paperback. Condition: Good. Consumer Behavior (8th edition. Business Administration Classic Renditions Marketing Series).

paperback. Condition: New. Paperback. Pub Date: 2017-03-01 Pages: 451 Language: Chinese Publisher: tsinghua university press consumer behavior is there a discussion of consumer behavior from the strategy of teaching material. this book is the 10th edition of this work.1 version released in 1978. focus on consumer behavior in the planning. development and implementation of marketing strategy. …

paperback. Condition: New. Language:Chinese.Pages Number: 506 Publisher: People's University of Pub. Date :2011-5-1. Since the early 1978 version of the book began to focus on consumer behavior research and application of knowledge in marketing strategy planning. development and implementation. 10 version is still the continuation of this feature. everywhere around the purpose of consumer behavior research to start a service in need of marketing strategy. marketing strategy for the development of consumer behavior in h.…

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 432 Publisher: Renmin University of China Press Since the early edition of 1978. this book has focused on strategic applications based on understanding consumer behavior.?Each chapter of the book starts with a practical case. discusses it based on new empirical data. and is accompanied by a marketing practice application guide.?The 12th edition is divided into 5 chapters. focusing on the impact of new technologies and network practices. .…

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2017-01-01 Pages: $number Publisher: Tsinghua University Press to grasp the characteristics of consumer behavior is in the current fierce market competition conditions to formulate the correct marketing strategy premise.This book is one of the most popular textbooks on consumer behavior abroad. and has been revised many times since the first edition of 1978. The content of this book is comprehensive. in the content arrangement .…