ISBN: 9787300293264 - Consumer Behavior (12th Edition) (business Administration Classic Translation Collectionmarketing Series)(chinese Edition) (1 results)

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Consumer Behavior (12th Edition) (Business Administration Classic Translation CollectionMarketing Series)(Chinese Edition)
LI ANG XI FU MAN . QIAO WEI SEN BU LI TE
Language: Chinese
Published by China Renmin University Press
7300293263 / 9787300293264
- Softcover
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2021-06-01 Pages: 432 Publisher: Renmin University of China Press Since the early edition of 1978. this book has focused on strategic applications based on understanding consumer behavior.?Each chapter of the book starts with a practical case. discusses it based on new empirical data. and is accompanied by a marketing practice application guide.?The 12th edition is divided into 5 chapters. focusing on the impact of new technologies and network practices. .…