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9781529767421 - Customer Relationship Management: a Global Approach by Chakravorti, Samit (11 results)
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Customer Relationship Management : A Global Approach
Language: English
Published by SAGE Publications Ltd, 2023
ISBN 10: 1529767423 ISBN 13: 9781529767421
Condition: New.
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Customer Relationship Management : A Global Approach
Language: English
Published by SAGE Publications Ltd, 2023
ISBN 10: 1529767423 ISBN 13: 9781529767421
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
-
Customer Relationship Management : A Global Approach
Language: English
Published by SAGE Publications Ltd, 2023
ISBN 10: 1529767423 ISBN 13: 9781529767421
Condition: As New. Unread book in perfect condition.
-
Customer Relationship Management : A Global Approach
Language: English
Published by SAGE Publications Ltd, 2023
ISBN 10: 1529767423 ISBN 13: 9781529767421
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Hardcover. Condition: Brand New. 280 pages. 9.13x7.32x0.75 inches. In Stock.
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Customer Relationship Management
Language: English
Published by SAGE Publications Ltd Feb 2023, 2023
ISBN 10: 1529767423 ISBN 13: 9781529767421
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: CRM foundations planning and implementation managing stakeholder relationships improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India.The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners.Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States. 306 pp. Englisch.
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Customer Relationship Management: A Global Approach
Language: English
Published by SAGE Publications Ltd, 2023
ISBN 10: 1529767423 ISBN 13: 9781529767421
Condition: New. Print on Demand 1st edition NO-PA16APR2015-KAP.
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Customer Relationship Management: A Global Approach
Language: English
Published by SAGE Publications Ltd, 2023
ISBN 10: 1529767423 ISBN 13: 9781529767421
Condition: New. Print on Demand.
-
Customer Relationship Management: A Global Approach
Language: English
Published by SAGE Publications Ltd, 2023
ISBN 10: 1529767423 ISBN 13: 9781529767421
Condition: New. PRINT ON DEMAND.
-
Customer Relationship Management : A Global Approach
Language: English
Published by SAGE Publications Ltd, 2023
ISBN 10: 1529767423 ISBN 13: 9781529767421
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: CRM foundations planning and implementation managing stakeholder relationships improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
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Customer Relationship Management: A Global Approach
Language: English
Published by Sage Publications|SAGE Publications Ltd, 2023
ISBN 10: 1529767423 ISBN 13: 9781529767421
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.Customer Relationship Management: A Global Approach provide.
