Customer Relationship Management
Language: English
Published by SAGE Publications Ltd Feb 2023, 2023
- Hardcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 149.77
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: CRM foundations planning and implementation managing stakeholder relationships improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India.The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners.Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States. 306 pp. Englisch.…
Seller Inventory # 9781529767421
- Title
- Customer Relationship Management
- Author
- Samit Chakravorti
- Publisher
- SAGE Publications Ltd Feb 2023
- Publication year
- 2023
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1529767423
- ISBN 13
- 9781529767421
- Item weight
- 771 grams
- Dimensions
- 241x196x21 mm
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects.Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning:
· CRM foundations
· planning and implementation
· managing stakeholder relationships
· improving global CRM implementation
Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India.
The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners.
Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Chakravorti grew up close to the city of Kolkata, India. In India after receiving a Bachelors in Science-Chemistry from Banaras Hindu University, Dr. Chakravorti worked for multiple years in B2B sales and marketing for multinational and national organizations. Dr. Chakravorti lives in Chicago, IL.
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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