Isbn: 9781466684591 - Trends and Innovations in Marketing Information Systems (advances in Marketing, Customer Relationship Management, and E-services) (13 results)
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnInformation technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers.…
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Buch. Condition: Neu. Trends and Innovations in Marketing Information Systems | Theodosios Tsiakis | Buch | Gebunden | Englisch | 2015 | Business Science Reference | EAN 9781466684591 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.…
